Territory hospitality businesses band together to create the NT’s own food delivery platform
TERRITORY hospitality businesses have taken on UberEats by creating their own food delivery website – Deliverish.
Business
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TERRITORY hospitality businesses have taken on UberEats by creating their own food delivery website.
The concept for the site, called Deliverish, was created by Darwin restaurateur Jason Hanna to offer a delivery option for businesses struggling amid the coronavirus crisis that won’t take a cut of their profits.
The food delivery platform launched almost three weeks ago, and has already seen more than 10,000 orders placed, and 15,000 site visits.
Mr Hanna quickly handed the reins over to Captovate, a Territory-based digital marketing agency which now facilitates the site.
Managing director Michael Hawkes said he was excited to offer Territory businesses a new model that worked in the NT.
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“It’s a collaboration with the Territory hospitality industry, with understanding what their requirements are, and us working with them,” he said.
“Hospitality people are putting forward suggestions about how they would like it to work, we’re looking at extending on it all to now have community delivery drivers as well.
“We will move to doing table bookings and reservations when that time comes.”
There are currently 16 Top End eateries on the site, including the Berry Springs Tavern, Moorish and Fresh Point Co., and the platform is seeking interest from other businesses across the NT.
When asked if Mr Hawkes planned on competing with the world renowned UberEats model, which has taken Darwin by storm since its release in the Top End last year, he responded “hell yeah”.
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“We estimated Uber Eats was taking about $2 million a month from the Territory,” he said. “We’re not charging 30 to 40 per cent commission, the money stays with the vendors. People order direct and the money stays in the Territory.”
The Deliverish model sees businesses pay a small monthly fee, which is inclusive of advertising.
The service can be found at deliverish.com.au.