SeaWorld to end killer whale shows in San Diego by 2017 after public outcry from Blackfish film

AFTER a wave of backlash, SeaWorld says it will ditch orca shows in favour of a more ‘natural’ experience — but animal rights groups aren’t buying it.

FILE - In this Nov. 30, 2006, file photo Kasatka the killer whale performs during SeaWorld's Shamu show in San Diego. SeaWorld will end its orca shows at its San Diego park by 2017, its top executive said Monday, Nov. 9, 2015, saying customers at the location have made clear they prefer killer whales acting more naturally rather than doing tricks. (AP Photo/Chris Park, File)

SEAWORLD has pulled the plug on orca shows at its San Diego park after visitors made it clear they prefer seeing killer whales act naturally over doing tricks, the company’s top executive said.

CEO Joel Manby told investors the park — where the iconic “Shamu” show featuring killer whales doing flips and other stunts debuted decades ago — will offer a different kind of orca experience focusing on the animal’s natural setting and behaviours, starting in 2017.

But animal rights activists labelled the move a marketing gimmick and want the company to phase out holding any whales in captivity.

Phasing out ... A 2006 photo of four killer whales leaping during a Shamu show in San Diego. Picture: AP/Chris Park

“An end to SeaWorld’s tawdry circus-style shows is inevitable and necessary, but it’s captivity that denies these far-ranging orcas everything that is natural and important to them,” said Jared Goodman of the People for the Ethical Treatment of Animals. “This move is like no longer whipping lions in a circus act but keeping them locked inside cages for life.”

The Orlando, Florida-based company has seen revenue drop since the 2013 release of the acclaimed documentary Blackfish that examined how orcas respond to captivity. It chronicles the case of Tilikum, a killer whale that caused the death of trainer Dawn Brancheau in 2010 by pulling her into a pool at SeaWorld Orlando.

The film sparked widespread public backlash and a stream of A-listers leant their voices to the campaign against SeaWorld.

Do watch "Black Fish". Don't go to SeaWorld, a stain upon humanity posing as entertainment. #liftedfromanearlyreviewofmine

— Russell Brand (@rustyrockets) September 8, 2013

I highly recommend all of my fans watch #Blackfish and never go to @Seaworld again. 💔 Used to love that place. Beyond heartbroken #FreeTilly

— Ariana Grande (@ArianaGrande) November 3, 2013

OMFG go see @blackfishmovie Just floored by it Hey @seaworld -- you are the worst.

— Ellen Page (@EllenPage) August 23, 2013

And more recently, One Direction’s Harry Styles took a high-profile jab at SeaWorld, urging fans at one of his band’s concerts to boycott the aquatic amusement park.

Attendance since the documentary’s release has dropped the most at the San Diego location, and the decision to scrap orca shows will be limited for now to that park, the original home of Shamu, its first orca.

Company bosses hope the move will reinvigorate the SeaWorld brand, but Manby denied the overhaul was conceived as a way to appease critics, the San Diego Union Tribune reports.

The shows will continue at the other two SeaWorld parks in San Antonio and Orlando.

The killer whale shows at the Shamu stadium in San Diego were the park’s main draw in the 1970s and helped build SeaWorld as a top tourist attraction. Trainers would ride the whales in the giant pool before getting out and signalling for the orca to slap its tail in the water to splash spectators in a “splash zone.”

After Brancheau’s death, trainers stopped going in the water during the shows, but they continue to swim with the killer whales while training them.

No more ... A still from the film Blackfish shows a killer whale performing. Picture: Supplied

Manby told investors that California customers want to see less theatrical production, so the new attraction will have a strong conservation message.

“They want the orca experience to be activities the whales do in the wild,” Manby said. “Things they perceive as tricks, they don’t like as well.”

However, that’s not “universal across our properties,” he added.

The news came days after SeaWorld Entertainment Inc. reported its third-quarter earnings missed Wall Street expectations.

SeaWorld earlier this year announced plans for a $100 million expansion of the killer whale tanks in San Diego to boost attendance, but the California Coastal Commission made approval of the project, dubbed “Blue World,” contingent on SeaWorld agreeing not to breed, transfer or sell any of its captive orcas at the park.

Outrage ... Animal rights activists rally in defence of orca whales held in captivity. Picture: AP/Damian Dovarganes

Manby called the ruling — which SeaWorld plans to fight in court — a bad precedent for not only SeaWorld but all zoos and aquariums. He indicated to investors that the company might shelve the San Diego project.

“We certainly know with the regulatory environment out there that happened with orcas, and some of what happened in California, with the reputation out there, I think we would be foolish if we didn’t look at other options,” Manby said.

He announced that the company is considering adding hotels at its parks, starting with San Diego, to attract overnight visitors.