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Ex-BlackBerry CEO talks about Apple

FORMER BlackBerry boss admits the company's rush to copy Apple's iphone was devastating.

A former BlackBerry boss admits the company's rush to copy Apple's iphone was devastating.
A former BlackBerry boss admits the company's rush to copy Apple's iphone was devastating.

FORMER BlackBerry co-chief executive Jim Balsillie says that Apple's introduction of the iPhone and BlackBerry's rushed attempt to match it was devastating for the once iconic company.

BALSILLIE said in his first public remarks since leaving the company in 2012 that he knew BlackBerry couldn't compete after the iPhone's introduction in 2007 and after BlackBerry's buggy touchscreen device called the Storm had a "100 per cent return rate".

Original URL: https://www.news.com.au/world/breaking-news/exblackberry-ceo-talks-about-apple/news-story/b400bba6c51e8f8742f62d2ee00be639