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Mum’s ‘experiment’ turns into $3.7m idea
Words: Sarah Sharples | Producer: Issey Gogoll
An experiment in the kitchen has turned into a $3.7 million success story for Emma Cook. That's the turnover the Melbourne mum has made in the past three years with her business The Australian Natural Soap Company.
Emma had previously worked as a video journalist travelling the Australian outback where she was exposed to “amazing” Australian natural plants.Her doctor husband also did stints in the bush where he met many patients with skin problems.
The pair thought there should be a way to harness natural ingredients in a common product – soap – and began experimenting in their kitchen in 2013.
When a redundancy round came up in her job, Ms Cook decided to take a risk. She set up a Christmas pop-up soap shop in Melbourne then tipped $50,000 in to get the business running.
“I see soap can do so much and the sort of soap that we produce is just about using good quality plant oil and if you look at your household anything you use to clean can be replaced with good quality soaps, so for your face, body, dogs, washing or laundry.”
Emma Cook,The Australian Natural Soap Company
A shampoo bar was one of their bestsellers for a long time but since then, others have gained popularity, including their olive oil soap, peppermint and pumice soap, lemon myrtle liquid soap and even their shaving bar.
Ms Cook still can’t believe the business has grown from her kitchen to a manufacturing facility in Dandenong, producing 40 tonnes of solid and liquid soap a week, with 500 stockists across Australia.
Three per cent of every online sale id donated to the Orang-utan Project, which works on conservation projects, as well as providing habitat protection and land acquisition to deter wildlife poaching, illegal logging and land clearing in Indonesia.
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