Major airline to change uniform after 12 years

It’s been 12 years since the major carrier changed its uniform. Now it’s looking to ditch its “iconic” green, pink and black apparel.

Major airline to change uniform after 12 years. Picture: Air New Zealand

It has been 12 years since Air New Zealand changed its uniform and now the major Kiwi carrier is looking for a change.

The airline will ditch its “iconic” green, pink and black apparel, with plans to update its cabin crew look now under way as it hunts for a new designer.

Over the years the carrier has continued to evolve its look, with the first uniforms of the 1950s designed by Australian retailer David Jones, followed by Dior in the 1960s.

The current uniform was designed by Kiwi fashion designer Dame Trelise Cooper and introduced in 2011.

It garnered some mixed reviews at the time with some saying while the patterns fitted with the heritage of Air New Zealand, the colour choice was questionable.

But that was in the past and now the major carrier is looking for a fresh, new look.

Air New Zealand’s chief customer and sales officer Leanne Geraghty said Ms Cooper’s “iconic and much-loved design” has served them well and after an “incredible tenure, it’s time to pass the baton”.

“Alongside the Koru [on its iconic logo], the Air New Zealand uniform is one of the airline’s most important brand assets,” she told news.com.au.

The current Air New Zealand uniform. Picture: Air New Zealand

Ground staff in the uniform which will soon be updated after 12 years. Picture: Air New Zealand

“After 12 years with our iconic Trelise Cooper designs, it is time to revisit our uniforms to ensure they align with our recently announced future cabin experience.”

Ms Geraghty said the airline is beginning the process to find its next designer.

“A lot has changed since 2011, so the time felt right to update our uniforms to ensure they accurately reflect our business, our people, and New Zealand into the future,” she said.

The 1960 Air New Zealand Dior uniform worn by the airline’s poster girl at the time, Barbara Torrance. Picture: Air New Zealand

“Our current uniform is recognised around the world and we’re looking to build on the popularity of existing designs while creating something new and original.

“The uniform update includes a competitive pitch process with Kiwi designers, and we’re excited to see the styles and looks presented by those invited to participate in the process.”

This uniform became known as the ‘Jellybean’ or ‘Lollipop’ and was worn between 1970-1976. Picture: Air New Zealand

She said airline uniforms have unique requirements, so as well as creating something that visually reflects Air New Zealand, functionality, comfort, safety and sustainability will be key considerations.

“This is just the start of an exciting journey of creativity and innovation, bringing Aotearoa to life in the uniforms our people wear with pride every day,” she said.

Flight attendants and pilots wearing the Barbara Lee uniform in 1992. Picture: Air New Zealand

Air New Zealand chief sustainability officer Kiri Hannifin said updating the uniform gives the airline an opportunity to review the sustainability of its workplace wardrobe.

“Part of our commitment to sustainability is supporting a circular economy,” she said. “An integral element of the brief is that the fabrics we use have reduced life cycle impacts.

“Integrating new innovations, particularly around textile recycling, is key.”

Air New Zealand will also be revising its grooming standards as part of this update.

The expressions of interest is open to all New Zealand designers and closes on Sunday, May 14, after which it will invite selected designers to be a part of a competitive pitch process.

Air New Zealand is working towards rolling out new uniforms in 2025.