Popular Thailand cafe offering ‘skinny discount’ to customers

A popular restaurant has come under fire for “fat shaming” after offering a significant discount for certain customers.

The restaurant has been shamed over this tactic.

A popular restaurant is offering customers “humiliating” discounts on their bill if they can fit their body through varying spaces.

Chiang Mai Breakfast World in Chiang Mai, Thailand, is known for its extensive menu of European breakfast and lunch choices – making it very popular among tourists.

The cafe boasts an impressive 4.5/5 star rating on TripAdvisor with thousands of reviews.

However, it is now being accused of “fat-shaming” after its controversial discount system was revealed.

The clip, posted to social media, shows different sized bars out the front of the cafe with multi-coloured signs above, stating the categories.

There are five categories in total, including, 20 per cent, 15 per cent, 10 per cent, 5 per cent, and “Full price, sorry.”

Chiang Mai Breakfast World is known for its extensive menu. Picture: TripAdvisor

The first clip shows an older man attempting to contort his body to fit through the super-tight 15 per cent discount space.

After failing miserably, he makes his way over to attempt the 10 per cent gap.

A friend can be heard saying, “What if he gets stuck?”, as he only manages to squeeze his head through the tiny space.

An older man battles to fit through the ‘15 per cent discount’ bars. Picture: Instagram/amonthego15

He then moves on to the larger gap after failing miserably. Picture: Instagram/amonthego15

The man finally manages to squeeze through the 5 per cent gap, admitting, “It’s better than nothing.”

In a separate clip, another diner can be seen passing through the 15 per cent gap with ease, and even does it twice.

The video, which amassed over 55,000 likes, left viewers very divided.

Many branded the “skinny body, skinny bill” rule as prejudiced against larger customers, with one critic writing, “I wouldn’t eat there. That’s really discriminating.”

“Not dehumanising myself for that. Wouldn’t eat there,” agreed another.

A women attempts to squeeze through the bars. Picture: Instagram/amonthego15

She manages to squeeze through twice despite being in pain. Picture: Instagram/amonthego15

However, other viewers were rather impressed with the unique system, labelling it, “Genius.”

“This is a great idea,” said one.

“All places should have this,” echoed another.

An up-close photo of the controversial bars shows a note written in small letters next to the “full price” section.

An up-close photo of the controversial 'skinny bars.' Picture: TripAdvisor

“How much discount do you get?” it says.

“Our ‘fully electronic and computer controlled’ discount system is for visitors over 18 years of age only,” it adds.

Also noticeable is an extra section stating “Food for free.”

However, it appears that the cafe owners have since removed this option.

Parts of South-East Asia, including Thailand, are well-known for their strict beauty ideals.

With one of the lowest obesity rates in the world, it comes as no surprise that these unusual ‘policies’ are accepted.