Qantas releases new in-flight safety video celebrating Aussies being Aussies
THE airline has released its latest inflight safety video but passengers expecting Qantas’ trademark Australian landscapes will be in for a shock.
TIM Tam slams, rooftop cricket and Vegemite on toast — Qantas has released its latest in-flight safety video and it’s all about Aussies being Aussies.
But passengers expecting Qantas’ trademark Australian landscapes will be in for a shock.
Barely one minute of the seven-minute video (see above) is filmed in Australia.
Instead, it features scenes of Australians spraying hotel guests as they bomb into one of the world’s ritziest hotel pools, jumping in the front seat of a New York taxi and attempting to order a flat white in London.
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The airline has moved on from using famous Australian icons to grab flyers’ attention and instead takes a playful look at Aussies’ reputation for making cultural faux pas while travelling.
Filmed over five weeks and featuring footage from 10 global destinations, it focuses on everyday Australians sharing the spirit of Australia in some of the airline’s destinations around the world — including climbing the Andes mountain range, on safari in South Africa and cheering on the Wallabies in New Zealand.
“The primary purpose of these videos is to communicate an important safety message, and we know from our previous efforts that beautiful locations with a touch of humour is a great way to get people’s attention each time they fly,” Qantas international CEO Alison Webster said.
Set to a modern take of the iconic song, “I Still Call Australia Home”, the video starts at Melbourne Airport as a young woman says farewell to her family before embarking on a typical overseas rite of passage and ends with an off-duty Qantas pilot at Cottesloe Beach in Western Australia.
Safety instructions are given by Australians based in each of the visited destinations who explain the safety drills including life jackets, emergency exits and what to do if your phone slips between your seat.
“We use real people, rather than actors, in our safety videos because it creates a sense of authenticity that’s very Australian in itself,” Ms Webster said.
“This video lets us show off some of the amazing places you can travel on our network, and acts as a quick induction on Australian culture for visitors overseas about to fly here on a Qantas aircraft.”
The new video will begin screening across Qantas domestic and international flights from April with different versions to accommodate eleven languages, as well as the varying aircraft types across the Qantas fleet.
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