Jetstar officially launch new uniform for cabin crew and pilots
It’s out with the old, and in with the new as Australia’s budget carrier Jetstar officially launches its brand new uniform — with one signature detail.
It’s out with the old and in with the new, with budget airline Jetstar officially scrapping ts uniform after 20 years to make way for completely new designs.
From today, the airline’s official pilot uniform will switch from black to blue with a more “stylish cut”, new epaulets and the option of a neck scarf.
While the cabin crew will be decked out in a softer orange blazer, a navy blue has also been incorporated into the shirt and dress designs.
Designed by Genevieve Smart and manufactured by Melbourne-based Workwear Group, the new uniform will be worn by the carrier’s 6000 frontline staff in Australia, New Zealand, Singapore and Japan.
Jetstar CEO Stephanie Tully said the uniforms have the ability to mix and match various items, including blazers in blue or orange, skirts, a blue and orange shirt dress, trousers, polos and overcoats.
Tully said the new uniform rollout was an exciting day for Jetstar’s frontline team
members.
“We listened to our people and together created a uniform that reflects a new era of low
fares flying for Jetstar, our people and our customers,” she said in a statement.
“With the help of Genevieve Smart, the newly designed collection caters to everyone and
gives our crew more freedom to choose what they would like to wear.
“Our new look uniform adds to our investment in 14 new domestic and international routes
this year, our first new A320neo which landed this week, new A321neo LR aircraft, and
updated cabins for our international widebody Boeing 787 Dreamliner fleet.”
Speaking to news.com.au earlier this year, Ms Smart said she drew inspiration for the design from the sunset as seen out of an aircraft window, adding the colours are also reflective of the airline’s 20-year history.
“The evolution from black to a dynamic blue and orange palette reflects Jetstar’s transformative journey over the past two decades, while the looks were intended to feel like pieces one might instinctively pack for a holiday, whether it’s a linen jacket and cotton chinos, a shirt dress, or a smart polo.”
She said they also focused on the anticipation of the destination, “the excitement of looking at a map, dreaming about the possibilities and the thrill of arriving at a chosen destination”.
It is understood that the old uniforms won’t be thrown out and headed for landfill, rather the older clothing will be transformed by BlockTexx into high-grade raw materials such as cotton and polyester.
Three uniform options
Stellar collection — A blue shirt dress that features the Jetstar star print in orange. It also comes with a smart-casual orange blazer. The blazer has undergone a total transformation, now featuring a “fresh silhouette and a new, luminous shade of orange”, while the blue option is a modern classic.
The collection also features trousers, skirt and shirt which is a “calming blue hue and is edged with a fine orange trim”. To complete the look is a belt which has been described to give a “sporty edge” with its stripe detailing and elasticised design.
Horizon — this collection features alinen-look blazer, coupled with a classic tailored shirt, and matched with both classic and tapered fit pants. Similar to Stellar, it features a “sporty belt”, with stripe detailing.
Pilot collection — A “sleek new tailored suit”, with a sharp modern cut in navy, paired with a slimline tie. In response to crew feedback, it’s also overhauled the look of the airline’s epaulets, braids and wings badges “to ensure a consistently professional look”.
- with Shireen Khalil