Travel trend in 2025 will see Aussies ‘slow down’ and embrace the ‘joy’ of missing out
It was a nondescript right-hand turn that paved the way to a secluded pebbled driveway. What sat beyond the gates was a new trend set to envelop Aussie travellers.
One upon a time, a holiday destination that wasn’t within a short drive of a grocery store, a stone’s throw from a pub or within walking distance of a coffee shop earned itself a pretty low ranking on many holiday-makers’ priority lists.
But as with all things the Covid pandemic changed in our day to day, the way in which Australians approach their holidays — whether it be here or abroad — saw that mindset make a drastic shift.
Rather than going out for pizza, holiday-makers started to prioritise a property with a wood-fired oven on site. Instead of popping out for that morning latte, fire up the barista machine in the well-equipped kitchen instead — allowing for that favourite brew to be enjoyed in bed.
It’s a trend that first started seeing a year-on-year growth as the pandemic gripped the world, but new research shows the demand for more authentic and immersive experiences — that require holiday-makers to rarely leave their accommodation — has never been stronger.
Expedia Group, as part of the annualUnpack Trends in Travel report, suggests Aussies are set to continue the ever-growing demand of beach and countryside destinations sitting away from the buzz — rather than those immersed in the awe-consuming hustle and bustle.
With knowledge from some of the world’s leading travel voices — and input from those who frequent sites such as Stayz, WotIf and Expedia the most — that “fear” of missing out on everything a location has to offer has been replaced by the “joy” of being secluded from it all.
Dubbed this phenomenon the “JOMO Travel” trend (joy of missing out) — think barista coffee machines tucked away in the kitchen of a cosy farmhouse, or an outdoor pizza oven sitting alongside a swimming pool overlooking a rugged coastline — the report proves a growing appetite for embracing spontaneity and seclusion.
In fact, according to the annual survey, a staggering 62 per cent of travellers want to do less on holiday, and get as far away from the everyday grind as possible.
With Australians falling into the trap of today’s hyper-connected world, where almost every moment of every day is scheduled to some degree, the idea of having a holiday where there is no restaurant reservation or itinerary to follow might sound a little unnerving.
But according to Expedia Group Australia Senior Director, Darren Karshagen, almost two thirds of Aussies say these types of trips — where finding the right place to unplug and enjoy the quiet moments takes priority — is the top way to reduce stress and anxiety, and nearly half say that it enhances quality time with loved ones as well.
“We live in an always-on and connected world, so it’s no surprise travellers are seeking a place to switch off,” Mr Karshagen told news.com.au.
“Travellers are no longer feeling the FOMO, the fear of missing out, but embracing JOMO Travel, the joy of missing out. In fact, nearly 24 per cent feel they need a JOMO holiday once every few months, with one in 10 needing it weekly.”
According to Stayz, the biggest demand travellers are seeking in a holiday home is a pool, with over a third of Aussies saying it’s the most important amenity. This is closely followed by a hot tub, front or back deck with a view, tranquil garden or outdoor space and finally an outdoor fireplace.
Mr Karshagen said the research suggests the leading types of holiday homes that cater for this growing trend include beach stays, secluded villas and cosy farmhouses.
“With their remote locations, serene environments, and being close to nature, it’s hard not to see why destinations such as Hunter Valley in New South Wales, Hamilton Island in Queensland or Kangaroo Island in South Australia are perfect options for travellers wanting this experience,” he added.
Taking a ‘JOMO Travel’ stay for a test drive
A recent stay at a secluded property in the depths of NSW’s Kangaroo Valley proved just how glorious a disconnected stay without the itinerary can be. Instead, the long weekend was instead filled with unplanned detours, days rolling into night and embracing spontaneity at every turn.
Known as “Serendipity”, this four-bedroom, four ensuite home nestled between rolling green hills and a friendly herd of dairy cows, is the perfect example of a stay that has it all.
From a generous lap pool, chef-style BBQ and even a pizza oven — the home oozes luxury and accounts for every aspect of a holiday where your main priority is to do nothing at all.
The property is the perfect space for a group of friends or a large family, with each generously appointed room having expansive sliding doors onto a balcony, comfortable queen bedding and a private ensuite.
The views from each of the four bedrooms are uninterrupted, casting over the property’s lush gardens, pool and outdoor entertaining spaces.
There’s two mammoth bathtubs, and a rain shower in some of the expansive ensuites.
But perhaps the best part of the amenities on offer is the ample space for relaxation, grabbing a book, enjoying a glass of wine and simply taking it all in.
There’s a fireplace both inside and out, and if there is that calling to venture out to the nearest pub or cafe — you’re only 10 minutes on country roads from the quaint Kangaroo Valley village.
This journalist visited Serendipity as a guest of Stayz.
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