Daniela Elser is an experienced journalist and editor who has worked in TV, magazines and digital during her 15 year career. After starting her career photocopying in the ABC newsroom, she later spent a lengthy stint as the Marie Claire features director before helping launch whimn.com.au. A lifelong fascination with the royal family can be blamed on a steady childhood diet of Tatler and Hello magazines. She was the only nine-year-old in her class who used to spend her recess reading books about Princess Margaret. Nothing has changed since then.