Tesco Mobile triggers the best Twitter conversation ever
IT ALL started with a few cheeky tweets. Then a bunch of companies chimed in to create a huge string of banter and sledging on the social media site.
A FEW cheeky messages between a customer and his telecommunications company have triggered the best sledging match since Steve Waugh met Herschelle Gibbs.
It all started on November 10 when Tesco Mobile, a British mobile network company, indulged in a spot of banter with Twitter user Riccardo Esposito. Mr Esposito had just sent the company a message of support.
"Together Riccardo, we'll make this world a better place," Tesco said.
This sparked a huge string of banter and good-natured sledging between a bunch of different companies, and the conversation is still going days later.
The highlights are below. Enjoy!
@RiccardoEspaa7 Yeah baby.
@RiccardoEspaa7 As Luther would say… Ain't no stoppin' us now âª
@RiccardoEspaa7 We're Batman, you can be Robin.
@RiccardoEspaa7 Put the kettle on. Our bat feet are killing us.
At this point, with all the talk of kettles and whatnot, Yorkshire Tea couldn't resist the urge to chime in.
@RiccardoEspaa7 @tescomobile You rang?
@tescomobile @RiccardoEspaa7 We'll get the kettle on.
@YorkshireTea @RiccardoEspaa7 We'll bring the biscuits #RichTea
Someone mentioned snacks, so naturally Jaffa Cakes and Cadbury decided to join the party.
@RiccardoEspaa7 @Lissay_H @tescomobile @YorkshireTea Ain't no party like a Jaffa Cakes party!
@RiccardoEspaa7 @RealJaffaCakes @Lissay_H @tescomobile @YorkshireTea Ke$ha sang 'party don't start til we open a tin' http://t.co/LXh5z5yUFb
.@tescomobile @CadburyUK @YorkshireTeaEvery breath you takeEvery move you makeEvery bond you breakEvery Jaffa CakeI'll be watching you
Of course, not everyone has a sweet tooth.
@jennytablina @RealJaffaCakes @tescomobile @CadburyUK @YorkshireTea @walkers_crisps Please don't mention the 'C' Word...
@RealJaffaCakes @jennytablina @tescomobile @CadburyUK @YorkshireTea @walkers_crisps cakes are cool, it's another 'C' word we don't use...
Apparently things were getting a bit too friendly for Tesco and Jaffa Cakes, so they kicked off a sledging match.
.@tescomobile Hi mate! With all due respect, that's like asking; are you a skip hire company or a mobile virtual network operator;)
@tescomobile If we ordered it now, how quickly could we get a skip delivered?
@tescomobile @RealJaffaCakes The Jaffa Cake is a cake. Ask your VAT man http://t.co/W5kMQ4nDwz
@RealJaffaCakes @tescomobile Confirmed.
@RealJaffaCakes @YorkshireTea Maybe you two should get a room... we bet you're always dunkin' your biscuit in their tea.
@RealJaffaCakes BREAKING NEWS: We found your Jaffa 'Cakes' in the sweet biscuit aisle. You're living a lie #nojoke http://t.co/bX1DO6SOQ8
Sadly, the conversation was still missing one vital ingredient - input from a sports nutrition company. That is, until Ultimate Sports Nutrition stepped in.
@tescomobile @RealJaffaCakes @YorkshireTea Sorry for muscling in, but they are SOOOOO cakes. Jaffa Biscuits doesn't really work.
@_Sampat @saidshewhat @tescomobile @RealJaffaCakes @YorkshireTea TOO MUCH? Don't talk crazy. Do you even lift bro?
Welcome to the rough, wretched life of a social media manager. People are paid to do this.
This isn't the first time companies have got cosy with their customers online. One Netflix employee, known only as "Captain Mike of the good ship Netflix", shot to online fame when he conducted an entire customer service discussion as though it were an episode of Star Trek.
The moral of this story? Keep calm, have some Yorkshire Tea with a Jaffa Cake or two and carry on tweeting.
###