The Dress: Salvation Army domestic violence ad asks ‘Why is it so hard to see black and blue?’
THE Salvation Army has used ‘that dress’ to launch a powerful message about violence against women.
THE Salvation Army has used ‘that dress’ to launch a powerful message about violence against women.
The Roman Originals dress almost broke the internet last week and divided opinions on whether the garment was black and blue or white and gold due to an optical illusion.
The Salvos have weighed in on the debate in a new domestic violence campaign.
“Why is it so hard to see black and blue?” the ad asks. “The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women.”
Is it so hard 2 see black & blue? 1 in 6 women are victims.#StopAbuseAgainstWomen#blackandblue #whiteandgold pic.twitter.com/HoYNXBQRIE
â TheSalvationArmySA (@SalvationArmySA) March 6, 2015
A white and gold version of ‘the dress’ is also being auctioned for charity in the UK ahead of International Women’s Day on Sunday.
The initial reaction to the #StopAbuseAgainstWomen campaign was positive on social media.
What a powerful ad by the Salvation Army. Beautiful, haunting & great use of the highly debated "dress." What do... http://t.co/6FDoPslO9q
â Saving Said Simply (@savinsaidsimply) March 6, 2015
These people are so smart! Salvation Army Turns #TheDress Into a Powerful Domestic Violence Ad http://t.co/PBzRr8Palx
â Bianca Potgieter (@Bijancka) March 6, 2015
And that's how you respond to #dressgate: http://t.co/zTiRfcLjQT pic.twitter.com/AA2xbpqh5F
â Amy Lockhart (@Amy_Lockhart) March 6, 2015
Props to the Salvation Army for this add! #spreadawareness pic.twitter.com/avMw1P9QqK
â Lui Tench â¡ (@Luilyy17) March 6, 2015
Genius ad campaign for domestic violence awareness, inspired by #TheDress @salvationarmy http://t.co/TxjCN9gPkk
â Holly Byrnes (@byrnesh) March 6, 2015
â@AndrewBloch: Powerful domestic violence awareness campaign by the Salvation Army pic.twitter.com/SapIZ0afNGâBrilliant.
â tracy grimshaw (@tracygrimshaw) March 6, 2015
the Salvation Army taking the silliness of #TheDress to make a powerful point. that is how you jump on the bandwagon #TheSalvationArmy
â Jonathan Blades (@JonathanRBlades) March 6, 2015
Very clever. #TheDress becomes an anti-domestic violence campaign via @jondonnisonbbc @byrnesh http://t.co/TC0IVVNx3E pic.twitter.com/8GD8XC9g71
â Hamish Macdonald (@hamishNews) March 6, 2015