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The Dress: Salvation Army domestic violence ad asks ‘Why is it so hard to see black and blue?’

THE Salvation Army has used ‘that dress’ to launch a powerful message about violence against women.

That dress ... The Salvation Army ad which shows a woman with bruises. Picture: Supplied
That dress ... The Salvation Army ad which shows a woman with bruises. Picture: Supplied

THE Salvation Army has used ‘that dress’ to launch a powerful message about violence against women.

The Roman Originals dress almost broke the internet last week and divided opinions on whether the garment was black and blue or white and gold due to an optical illusion.

The two-tone dress, left, alongside an ivory and black version, made by Roman Originals, that has sparked a global debate on Twitter over what colour it is on display in Birmingham, England Friday, Feb. 27, 2015. It's the dress that's beating the Internet black and blue. Or should that be gold and white? Friends and co-workers worldwide are debating the true hues of a royal blue dress with black lace that, to many an eye, transforms in one photograph into gold and white. (AP Photo/PA. Joe Giddens) UNITED KINGDOM OUT: NO SALES: NO ARCHIVE:
The two-tone dress, left, alongside an ivory and black version, made by Roman Originals, that has sparked a global debate on Twitter over what colour it is on display in Birmingham, England Friday, Feb. 27, 2015. It's the dress that's beating the Internet black and blue. Or should that be gold and white? Friends and co-workers worldwide are debating the true hues of a royal blue dress with black lace that, to many an eye, transforms in one photograph into gold and white. (AP Photo/PA. Joe Giddens) UNITED KINGDOM OUT: NO SALES: NO ARCHIVE:

The Salvos have weighed in on the debate in a new domestic violence campaign.

“Why is it so hard to see black and blue?” the ad asks. “The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women.”

A white and gold version of ‘the dress’ is also being auctioned for charity in the UK ahead of International Women’s Day on Sunday.

The initial reaction to the #StopAbuseAgainstWomen campaign was positive on social media.

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Original URL: https://www.news.com.au/technology/online/social/the-dress-salvation-army-domestic-violence-ad-asks-why-is-it-so-hard-to-see-black-and-blue/news-story/ee938ef2628697fcb9b41c775ebd1b85