‘Netflix is a joke’ billboards puzzle residents in LA and New York

THE massive billboards simply read: “Netflix is a joke” and have some residents scratching their heads as to who is responsible.

MYSTERIOUS billboards that appear to poke fun at Netflix having been popping up in Los Angeles and New York, leaving residents a little confused.

The massive billboards display nothing but large text which reads: “Netflix is a joke”.

Plenty of people have taken to social media trying to make sense of the curious message.

Who's behind this billboard??? pic.twitter.com/qVZAIAeB4r

— Claudia Eller (@Variety_Claudia) September 5, 2017

There's a giant billboard a block from my apartment that says "NETFLIX IS A JOKE."

I'm confused

— sloane (@skipperr) September 6, 2017

Anyone know what's up with these @netflix is a joke ads up in Hell's Kitchen in NYC? pic.twitter.com/nm1k4LWW8S

— The Laugh Button (@thelaughbutton) September 5, 2017

Hey @netflix what's the "Netflix is a Joke" billboard about on Santa Monica west of the 405? Clever advertising or haters? #netflixisajoke

— Jay (@jay_en81) September 5, 2017

a gigantic billboard that just says "Netflix is a joke." has appeared in Los Angeles. pic.twitter.com/PrAZBSuR0a

— 📼 Roy Parker 📼 (@oh_itsRoy) September 5, 2017

Who's responsible for the "Netflix Is A Joke" billboards?

— DontDonateToRedCross (@Treasurenochest) September 6, 2017

Presumably it is the work of someone with a strange vendetta against the streaming giant, or a guerilla marketing campaign by Netflix itself. When asked about the billboards by the media and fans on social media Netflix was tight-lipped, strongly suggesting the latter.

As if to reinforce the notion that Netflix is in on the joke, the company’s official Twitter account posted a picture of an article about the mysterious billboards with a number of question marks.

And alas, it is indeed a stunt by Netflix. The billboards which puzzled pedestrians and motorists for the past couple days have been revealed to be an inside job, according to The Hollywood Reporter.

According to the report, the campaign is set to expand in the coming days and is designed to promote several of the company’s A-list comedians together to promote their individual specials on the streaming service.

The comedians involved include the likes of Jerry Seinfeld, Chris Rock and Dave Chappelle.