Buy My Barina creators launch Barinageddon trailer
THIS is the stuff of nightmares! A harmless, little Barina is undergoing a series of tests when a bizarre accident results in it mutating into something horrible.
A LITTLE Barina is undergoing a series of tests when a bizarre accident results in it mutating into a tank with a mind of its own.
Escaping from its NRMA facility, the car runs amok threatened by nothing and seeking revenge on seemingly no-one.
If it sounds like a really bad movie plot, or just plain wacky, that’s because it is.
And the makers behind the Barinageddon trailer will happily admit it’s not the most ingenious plot line.
The trailer begins with Johns handing the keys over to his beloved bomb with the NRMA crew revealing they have some pretty special plans for this car.
“We are just going to run a few tests,” one worker tells him.
“What could possibly go wrong?”
Tests are run, the car is smashed and then things go wrong when a monster is unleashed as the little hatchback mutates into a super machine.
Its creators, Sydney-based Chimney Group, got the idea for the trailer after it’s very own digital guru David Johns created a viral ad to sell his 1999 Holden Barina in July this year, which went viral.
Called Buy My Barina, the hilarious YouTube clip begins and looks very much like a professional car commercial, until the subtitles begin and the car comes into view.
His #buymybarina hashtag generated stacks of responses and the video amassed more than 1.2 million views.
The Barina was sold to NRMA Insurance for an undisclosed sum, which donated the money to the Cancer Council.
The insurer then used the Barina in a crash test, but not before it remade the ad in the original style.
Given the subsequent success of the ad and sale to NRMA, the team at Chimney figured they would start a crowd-funding campaign to get the Barinageddon film project off the ground.
With a goal of $9m, they have a long way to go, but Asian Pacific Chimney CEO Lee Ritson said it wasn’t impossible given more bizarre plots have made it to the big screen.
“It’s definitely not out of the realms of possibility,” Mr Ritson told news.com.au.
“We have had almost 500,000 views of Barinageddon since we uploaded it last week.”
He said while he expected the Buy My Barina ad to do well, the team had no idea how much reach it would have and figured making their own moving wasn’t an impossible task.
But then again they say if movies such as Sharknado and Snakes on a Plane can get off the ground than so might their little film.
Mr Ritson said he knows it might not get off the ground but is quick to add there are lots of other possibilities the team could pursue.
Mr Ritson said the Buy My Barina clip had earned the team more than just a viral product and the purpose of this new project was ultimately to have a bit of fun.
On their kick-starter site the team make it clear they are aiming “to get Barinageddon completed before the robot uprising actually starts”.