New Apple iPhone ad features Cookie Monster cooking with Siri

THE Cookie Monster is the star of Apple’s new iPhone 6S ad campaign, as the beloved Sesame Street star meets his match in Siri.

HOW does the world’s biggest technology company market its digital assistant? It turns to the Cookie Monster for help.

Today Apple released a new iPhone 6S advert highlighting the way you can use Siri to control features on your smartphone, with the Sesame Street star turning to Siri to help him bake a batch of cookies.

The ad is called Timer, and starts with the Cookie Monster asking Siri to set a timer.

As the world’s most famous binge eater struggles to wait for his cookies to bake, he turns to Siri to help him fill in his time.

The Cookie Monster is the latest star to feature in the campaign highlighting features of the iPhone, with other celebrities including Jamie Foxx and Aubrey Plaza.

If you’re a Cookie Monster fan, you’ll want to watch it. And watch it right until the end for a clever twist on a Sesame Street tradition.