Turo car sharing set to launch in Australia

A wildly popular American business has arrived Down Under, promising to replicate the Airbnb experience for Australian car enthusiasts.

Car sharing service Turo is launching in Australia.

A wildly popular car-sharing app with millions of users and thousands of cars will launch in Australia this year.

In the same way that Airbnb disrupted the hotel industry, Turo hopes to shake up Australia’s rental car market with what it describes as a “unique selection of vehicles” giving users a taste of the high life.

Car sharing service Turo is launching in Australia.

Promotional photos for the brand’s local launch feature late-model Range Rover, BMW and Polestar luxury cars.

Turo made a splash in the States by giving users access to machines that go beyond the usual array of hatchbacks, sedans and SUVs found on car sharing rivals such as Car Next Door.

The service encouraged people to list rare, classic and modified cars on the app, which pulled users away from the grey Toyota Camrys of airport car rental services.

A quick look at Los Angeles listings for the service uncovers dozens of interesting models including sports cars, convertibles, luxury rides or electric machines.

Want to try a McLaren, Aston Martin, Porsche, or Lambo? Turo may be the answer.

Yes, you can rent a ute or van for the weekend. But you could also try a Tesla, Lamborghini or Rolls-Royce.

Turo says hosts in the US, UK and Canada “earn on average $19,112 per year by sharing their car with travellers”.

The brand’s local expansion will be run by former Uber executive Tim Rossanis, focusing on major cities such as Sydney, Melbourne, Brisbane and Perth.

Car sharing service Turo is launching in Australia.

“We’re excited to provide local hosts with an entrepreneurial opportunity to supplement their income, while helping to meet the increasing demand from both Aussies and international visitors during peak travel season around the country,” he said.

”Turo plans to put the 20 million registered cars in Australia to better use and expand access for local car owners to a global network of guests.”