Porsche in surprise Star Wars partnership
Porsche and Star Wars have combined for an exciting joint venture to mark the opening of the latest instalment of the popular sci-fi franchise.
Porsche is travelling to a galaxy far, far away.
The German brand is the latest corporate giant to get a piece of the Star Wars Juggernaut.
Porsche and Lucasfilms — the Disney owned company behind the popular franchise — have joined forces for a unique project that will be revealed at the global debut of the new film.
The final episode in the nine part Star Wars saga, The Rise of Skywalker, is set to open in Australia tomorrow.
Porsche and Lucasfilms have been working behind closed doors for the last two months to build a fantasy starship.
Unfortunately it won’t be able to make the jump into hyperspace or make the Kessel Run in 12 parsecs.
But the five-foot detailed model of a new Tri-Wing star fighter certainly looks the part.
Lucasfilms’s chief creative director Doug Chiang says he loved the opportunity to work with other industries to design the starship.
“This collaboration is an amazing opportunity to merge the design aesthetics of Porsche and Star Wars. I found it to be creatively challenging and extremely inspiring,” says Chiang.
“It is thrilling to infuse Star Wars with Porsche styling to create an iconic new spaceship that could exist both on Earth or in the cinematic universe.”
Porsche used several elements from the design of its coming Taycan electric car, integrating several of the futuristic looking machine’s styling cues including the headlights along with other Porsche elements such as the long third brake light from the new 911 sports car.
Porsche’s head of styling Michael Mauer says the starship’s shape incorporates the famous Porsche silhouette.
“The basic shape of the cabin, which tapers towards the rear, and a highly distinctive topography from the cockpit fly line to the turbines establish visual parallels with the iconic design of the 911 and the Taycan,” says Mauer.
Porsche’s head of marketing Kjell Gruner says the collaboration was a fun way to promote the launch of the Taycan.
“The design teams have brought the differing worlds of Porsche and Star Wars together to make a very special gift for the fans of the two brands,” says Kjell.