LDV eTerron 9 electric ute coming to Australia
EV utes are in hot demand in Australia but questions whether this brand can successfully relaunch itself after a dud launch is on everyone’s minds.
LDV says its second electric ute won’t be anything like the first.
That car, the LDV eT60, was the first battery-powered ute sold in Australian showrooms.
Though it was an important landmark, the electric eT60 was one of the worst utes sold in Australia.
Priced from about $93,000 drive-away, it cost roughly double the ask of a diesel-powered LDV T60. It only had two-wheel-drive, the 88.55kWh battery offered a maximum range of 330km and it could only tow 1000 kilos.
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Forget about the 3.5 tonne towing, four-wheel-drive traction and 600 kilometre driving ranges of diesel utes for a fraction of the cost.
Aussies love a ute, but this electric model was roundly shunned, only attracting about 100 sales in two years – mainly to corporate fleets attempting to appear green.
LDV promises the new model will be better.
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Currently testing in Australia ahead of its launch next year, the LDV eTerron 9 is set to right the previous car’s wrongs with all-wheel-drive traction, competitive pulling power and a decent range.
Overseas cousins that wear LDV’s Maxus badge have 325kW of power, can tow 3.5 tonnes, and claim 430 kilometres of driving range.
Local specifications and prices for the car have not been confirmed.
But LDV Australia general manager, Dinesh Chinnappa, says it represents a leap beyond the old car.
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“This is a completely different vehicle, inside and out,” he said.
“We are proud that the LDV eT60 was the first electric ute in Australian showrooms, but we are also proud to demonstrate just how far electric ute technology has progressed with this all-new model.
“Certain segments of the ute market are not only ready for an electric ute, they’ve been pleading for one. Particularly fleets and mining companies who want a factory-built, turnkey solution straight off the showroom floor, rather than a diesel vehicle that has been converted to electric power.”
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LDV technicians are working on “validation testing” to make sure its electronics and safety systems work appropriately in Australia.
The new model will be available with a choice of electric or diesel power. LDV says it will be sold alongside the existing T60 ute, suggesting the new Terron 9 will be a premium proposition.
“We want to make sure when a ute buyer walks into an LDV showroom, we have a vehicle that offers value across a range of price points,” Chinnappa said.
“We are not going to leave our traditional ute buyers behind. Rather, the LDV Terron ute series will broaden our offering across the ute segment.”