Ford is believed to be working on a new small ute
Overseas reports suggest Ford is in the advanced stages of building a new compact ute aimed at city types. And the name has a familiar ring for Aussies.
Ford has told dealers in the United States it will release a new compact ute next year.
American car industry publication Automotive News has reported Ford will position the smaller, car-based ute underneath the Ford Ranger – currently Australia’s second highest selling vehicle after the Toyota HiLux.
The report says a select group of Ford dealers were shown a prototype of the ute this week, with production scheduled to begin in Mexico next year.
There have been rumours of a Ford Focus-based ute for several years, and Automotive News says the brand could revive the Courier name.
The Courier was sold in Australia until the mid-2000s, when it was renamed the Ranger.
Ford in the United States is believed to be targeting a price of about $US20,000 ($30,000), which is $US5000 ($7500) cheaper than the Ranger, and plans to build about 100,000 per year.
There is no word as to whether the vehicle will be produced for right-hand drive markets.
If it were, the move may appeal to buyers who once bought Ford Falcon and Holden Commodore-based utes in large numbers. Pint-sized utes such as the Subaru Brumby also have a cult-following.
Hyundai has also been developing a softer ute based on its Tucson SUV. The ute — dubbed Santa Cruz — has been confirmed for production but there are currently no plans to bring it to Australia.
The new breed of utes are marketed as lifestyle vehicles and a new entry point for young buyers who have turned their backs on traditional hatchbacks.
It remains to be seen whether there would be enough demand from right-hand drive markets to justify the expense of conversion.
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