Artist recreates Western corporate logos as Chinese Neon Signs
AN ARTIST has taken Western corporate logos and recreated them as Chinese Neon Signs. How many can you pick?
AN INDEPENDENT artist has taken some of most iconic logos from Western companies and given them a unique makeover.
Mehmet Gozetlik said his exhibit Chinatown offers a Chinese translation of popular Western trademarks.
“It’s a carefully arranged series of artworks showcasing 20 well-known western brand logos
with maintained visual and narrative continuity,” he said.
To achieve the result, Gozetlik removed the brand names and replaced them with Chinese characters that reflect the product they sell.
He then rendered the images in neon lights in attempt to mimic signs found in a Chinatown street.
The artist said the reworked logos also offer perspective on how strange these Western logos must look to the Chinese when they are in English.
“Chinatown pushes viewers to ask themselves what it means to see, hear and become fully aware,” he said.
Have a look at the some of the logos below and see how many you can pick.
Let us know your findings in the comments.
1. Levis
2. Pepsi
3. Starbucks
4. Intel
5. NASA
6. Castrol
7. MasterCard
8. Shell
9. Burger King
10. 7/11
11. Lego
12. Converse All Star
13. Ikea