New 2.57mm OLED TV hangs on wall like a poster

THE race to make TVs as thin as possible has resulted in a product that’s barely even recognisable as a television.

The TV is just 2.57-millimetres thick and weighs just 7.7kg.

THE race to make TVs as thin as possible has delivered the end result — a product that doesn’t look anything like an actual TV.

After leading the way in home entertainment market with its OLED TVs, LG has now released what it’s calling the Signature 4K OLED W series.

The W in the name stands for wallpaper, playing up the television’s “picture-on-wall” design.

Measuring just 2.57-millimetres thick and weighing only 7.7kg, the 65-inch television — the product will also be available in 77-inch — is mounted directly onto the wall with magnetic brackets.

The razor-thin appearance is made possible from OLED technology, which doesn’t require the same backlighting as LCD sets and offers better pictures with each pixel producing light individually.

All of the input ports from the television have been removed and instead built into a companion 4.2 channel LG Dolby Atmos soundbar, which will ship with every W-series set.

The soundbar includes 4 HDMI ports, 3 USB connections and an optical audio port, which is connected to the television via a thin cable.

With its “picture-on-wall” design, users will have to run this cable through the wall holding the television.

LG unveil 2.75mm "wallpaper" OLED TV #CES2017 pic.twitter.com/7BcB2Yny92

— matthew dunn (@mattydunn11) January 4, 2017

We don’t yet know how much the TV will cost.

HOW MUCH WILL IT COST?

There is no pricing or release date for the product, although its safe to assume such innovative technology won’t come cheap.

In addition to the W series, LG’s 2017 OLED 4K TV line-up will also include the B7, C7, E7 and G7 models, which offer modest upgrades from their predecessors.

All of the models offer better colour accuracy, with 25 per cent higher peak brightness and improved anti-reflectivity.

All of the LG models will support four different forms of HDR — a technique that heightens a picture’s dynamic range with the contrast between the brightest whites and darkest blacks.

LG vice president of marketing David Vanderwaal said the company was adding Hybrid-Log Gamma and Advanced HDR by technicolor, which would build on the HDR 10 and Dolbyvision seen on last year’s models.

“It gives consumers event greater access to the full spectrum of HDR content with no limitations,” he said.

The thin “wallpaper” TV is designed to look like a poster.

Mr Vanderwaal said a proprietary algorithm would process HDR content on a frame-by-frame basis, inserting dynamic data where needed.

“It offers the best picture, regardless of whether or not the picture includes dynamic, static, or no HDR metadata,” he said.

The Korean manufacturer has also fitted all of the speakers in its OLED television sets with Dolby Atmos — a new audio format developed to give movie sound a more three-dimensional effect.

The new range of OLED TVs will also update the operating system to webOS 3.5.

LG also announced its third generation SUPER UHD TV line-up, featuring Nano Cell technology, which offer consistent colours at wider viewing angles.

“Nano Cell achieves such impressive results by absorbing surplus light wavelengths, enhancing the purity of the colours displayed on the screen,” the company said.

“These light absorbing capabilities allow LG’s new LCD displays to filter distinct colours with much greater precision, rendering each colour exactly as it was intended by the original content producer.”

Continue the conversation on Twitter @mattydunn11.

Matthew Dunn travelled to CES as a guest of LG.

The TV is just 2.57-millimetres thick and weighs just 7.7kg.