Spotify is now making playlists for your pets
Millions of people use Spotify to get their music fix daily, but the streaming giant is moving beyond people with a bizarre new option.
Rock out with your cockatiel out.
Spotify can now generate playlists for your pets, with a new tool that claims to customise mixtapes to a critter’s species and personality traits.
The music-streaming service announced the feature on Wednesday, noting that 71 per cent of pet owners already play music for their pets.
The “Pet Playlists” tool allows users to choose between dog, cat, iguana, hamster and bird, then tell the platform how energetic or friendly their animal is to help Spotify “pick the playlist vibe”, the company says.
For instance, a playlist curated for a relaxed, curious and shy cat spits out 30 tracks, including The Cure’s All Cats Are Grey, and Never Run Away by lo-fi singer-songwriter Kurt Vile.
Spotify has also launched a podcast called My Dog’s Favourite Podcast that’s meant to soothe pups when their owners leave the house.
While ambient music takes up most of each five-hour episode, the show begins with a British-accented narrator reassuring its doggie listeners.
“I know you are going to have such a relaxing and enjoyable time right here,” actor Jessica Raine, known for her role on the drama series Call the Midwife, says in one episode. “And I’m already looking forward to getting back home and giving you a big cuddle.”
In the other episode, Game of Thrones actor Ralph Ineson slowly repeats words such as “serendipity” and “mellifluous” while soothing tunes play in the background.
The animal-focused playlists could prove popular among the eight in 10 pet owners who believe their animals like music, according to Spotify’s online survey of 5000 music-streaming pet lovers in the US, UK, Australia, Italy and Spain.
The survey also found that 46 per cent of pet owners “feel that music is a stress reliever for their furry friends”, while 69 per cent sang to their animal and 57 per cent danced with them, the company said.
This article originally appeared on the New York Post and was reproduced with permission.
Do you put music or videos on for your pets when you’re not at home? Let us know in the comments below.