Sony unveils its new extra bass range of speakers and headphones aimed at EDM fans

SONY’S latest marketing for a new line of goodies has completely missed the mark in a hilarious way.

ARE you one of the youth who gets the shred on to attend disco music festivals?

Well, break out your tribal tattoo and black sunnies because we have some good news.

The festival season is now here all year round thanks to the creation of a product line from Sony aimed at youths listening to the electronic dance music.

“Over the past few years, the music scene has exploded into a ruckus, colour-infused dance party thanks to the emergence of EDM,” Sony’s website reads.

“From teeny boppers to young office workers, the clubs are bouncing with people wanting to relieve their stress with infectious bass.”

If that doesn’t scream hip to you, they’ve also included an image of this “colour-infused dance party”. You can now picture yourself “bouncing with people”, just like this guy:

Perfect for that weekly ritual of dressing up in glow sticks and war paint.

But in all seriousness, despite the awkward marketing, the product range offers a serious punch.

At the top end is the XB7 Extra Bass Audio System, which is essentially a portable PA system on steroids.

“This is for the bass-lovers. Hit the EXTRA BASS button for deep, punchy sound, and lose yourself to dance as the rhythm flows through you,” Sony wrote.

Sitting at 65cm tall or 35cm if using horizontally, the audio system comes equipped with two large gauge 16cm woofers.

Equipped with audio input and output, and USB, users can easily attach their smartphone or music player to the speaker system.

Alternatively, streaming is possible with NFC or Bluetooth with LDAC — a new audio technology transmitting data three times faster to ensure with no skips or drops.

The XB7 has been engineered to come standard with a Digital Sound Enhancement Engine, which restores precious detail to your digital music.

“When an original music source is compressed, it loses the high-frequency elements that add detail and richness to your favourite tracks,” wrote Sony.

“The Digital Sound Enhancement Engine (DSEE) faithfully restores these to produce high-quality sound that’s closer to the original CD recording.”

In addition to warm bass in an audio system that accentuates the 60Hz to 100Hz sounds of EDM, the XB7 comes standard with LED lights.

“The LED light speakers feature multicolor patterns, ranging from pure white to rainbow,” wrote Sony.

“Synchronising with the rhythm of the beat, the power and speed of the light display matches the musical mood and atmosphere.”

Lights, music and all other settings can be remotely controlled using the SongPal app and battery life is 12 hours.

There’s also a handy Speaker Add function that allows you to hook up a second XB7 unit via Bluetooth to instantly double your music power.

Sometimes you need a disco on the move. It’s OK, Sony has you covered.

For a more subtle approach to your music, Sony also offers the XB3 and XB2 portable wireless speakers.

Weighing at just under 1kg, the XB3 includes a newly developed 48mm large full range speaker unit with dual passive radiators to augment the bass ranges.

The XB2 weighs just 480g but encompasses a newly developed 42mm gauge full range speaker unit.

The XB3 promises 24 hours or battery life, while the XB2 offers 12.

Both units allow users to wirelessly add two speakers together using the ‘Speaker Add’ function. Having used the XB3 for the past week, I can assure it offers some serious sounds.

The collection also offers a compatible, compact set of headphones with a 30mm driver, incorporated bass booster structure and dedicated extra bass diaphragm.

The products will be released the first week of April. The XB7 will retail for $549, the XB3 for $249, the XB2 for $229 and the headphones for $279.

Pairing two speakers together is just one of the cool features.