Nintendo’s Super Mario Run predicted to be one of the top five grossing iOS games of all time
WHEN Super Mario Run is released on iOS this Thursday, Nintendo and Apple will be watching with bated breath.
WHEN Super Mario Run is released on iOS this Thursday, Nintendo and Apple will be watching with bated breath.
Both companies have invested an unprecedented amount effort into the partnership, with analysts expecting Super Mario Run to be one of the top five grossing iOS games of all time.
App analytics firm Sensor Tower is predicting the game will reach 50 million downloads in the first month, which would surpass the 32 million Pokemon Go downloads in July.
This is expected to see Super Mario Run earning $A95.5 million in worldwide gross revenue, which falls short of the $A192 million Pokemon Go received during its first month.
The predicted revenue will also put the game behind Clash Royal, which received $A132 million during its first month.
While this might make Super Mario Run appear less successful than the releases above, it must be mentioned that the games are vastly different in terms of gaining revenue.
While Pokemon Go and Clash Royal earn money from selling infinite amounts of microtranscations, Super Mario Run only charges a flat fee of $9.99.
It must also be mentioned that despite earning less than Pokemon Go overall, the game will be far more lucrative for Nintendo as the company has more of a direct stake in the franchise.
With Nintendo only owning one third of The Pokemon Company, which partnered with software development company Niantic to make Pokemon Go, it only received a smidgen of the total money earned from in-game purchases.
While the outlook is looking good, only time will tell if Nintendo’s best-known character will deliver the goods.
Super Mario Run launches on December 15 for iOS devices, with Android users getting the game at a later date.
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