Apple Watch sales plummet, falling 90 per cent since launch day, according to new report

APPLE’S first wearable device appears to be tanking, with reports sales have fallen 95 per cent since launch and few are investing in the expensive gold model.

MADRID, SPAIN - JUNE 26: Apple Watch is now available in seven more countries (Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan.) on June 26, 2015 in Madrid, Spain. (Photo by Pablo Cuadra/Getty Images for Apple)

SALES of Apple’s first smartwatch have plummeted since its launch just five months ago, dropping as much as 95 per cent in the United States, according to a new report.

Market research firm Slice Intelligence made the finding by tracking electronic receipts sent to Watch buyers after purchases.

TATTOO FAIL: Apple’s smartwatch has a problem with tattoos

WATCH UPDATE: Apple addresses Watch shortcomings with free update

It estimates Apple sold 1.5 million smartwatches in the United States in its first week on sale, or about 200,000 each day.

Currently, according to Slice Intelligence, US Watch sales have dropped to fewer than 20,000 a day, and fewer than 10,000 on some days.

Wider appeal ... Apple recently launched its Watch in seven more countries, including Italy. Picture: Getty

Apple Watch buyers are also reaching for the cheapest models, the research firm said, with the Sport model representing two thirds of Watch sales.

Fewer than 2000 top-of-the-line, $US10,000-plus Edition models have been sold in the US, it found.

Apple has yet to release sales figures for its wearable hardware, however, with no official statement on Watch sales after launch as has become customary for new products.

Apple chief executive Tim Cook only addressed the new product briefly when announcing the company’s second quarter results, saying “we’re off to an exciting start to the June quarter with the launch of Apple Watch”.

If sales in the US are falling off, Apple can look further afield. The company recently launched the smartwatch in another six countries, including Singapore and Switzerland.