Apple redefines the dad joke at its October iDad event

FOR a long time Apple was the coolest brand in the world, but this morning’s launch was lacklustre and full of cringeworthy moments.

APPLE’S October event this morning was full of tiny new iPads, big super high resolution iMacs and every possible dad joke under the sun.

The iDad event saw all of Apple’s executives seize the opportunity to practice their comedy routines.

There was even a daggy presentation on Apple’s updated ‘security systems’, complete with ‘Supreme Commander of Secrecy’, comedian Stephen Colbert.

This follows the U2 incident after the iPhone launch and has now left people wondering whether or not Apple has lost its cool factor. As you’d expect, Twitter had a lot to say about it.

Instead of being hijacked by Chinese interpreters, this Apple event livestream was hijacked by lame dad jokes.

— Peter Cohen (@flargh) October 16, 2014

weird dad jokes Apple http://t.co/PyQH72J6Np

— Owen Williams (@ow) October 16, 2014

Now introducing the iCringe, the next evolution in Apple Dad Joke technology.

— MJ Franklin (@heyitsfranklin2) October 16, 2014

With all these jokes and U2 last month, Apple is now my dad.

— Tom Cheshire (@tomcheshiresky) October 16, 2014

This apple keynote is giving dad jokes a bad name.

— Matt Haughey (@mathowie) October 16, 2014

An Apple exec and Stephen Colbert are doing an entire comedy routine on stage, over the phone. This is the Dad-jokiest company in tech.

— Farhad Manjoo (@fmanjoo) October 16, 2014

We have a new level of awful jokes. First we had dad jokes, and now... Apple Jokes.

— Karenshima (@Malkythera) October 16, 2014

Apple Presentation rating: Pretty strong, iPad introduction was meh, 5K iMac might be cool. Dad jokes/10

— Michael Leibel (@leibelm) October 16, 2014