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The Apple Collection from 1986 showcased a wide array of products with the company’s branding

BACK in the 80s Apple was looking at ways to build its brand and decided to launch a fashion label. It didn’t work, but made for some great pictures.

The Apple Collection catalogue from 1986. Picture: Rickh3255/Imgur
The Apple Collection catalogue from 1986. Picture: Rickh3255/Imgur

THERE is no denying Apple is a hugely successful company, but sometimes its products miss the mark.

One only has to look a product range released by Apple in 1986 to see an example of some of the company’s more ill-fated ideas.

Just one year after Steve Jobs resigned as chairman, the company decided to test the loyalty of its customers with the launch of The Apple Collection — a line of clothing, accessories and lifestyle items all covered with tech giant’s branding.

In addition to some stylish threads, the original Apple Watch also made an appearance.

Check below for a sample of The Apple Collection and let us know what you think on Twitter @newscomauHQ.

Clothes for the ladies and gents. Picture: Rickh3255/Imgur
Clothes for the ladies and gents. Picture: Rickh3255/Imgur
Nothing says style like matching Apple T-shirts. Picture: Rickh3255/Imgur
Nothing says style like matching Apple T-shirts. Picture: Rickh3255/Imgur
Oh you’re wearing Apple? You’re so stylish. Picture: Rickh3255/Imgur
Oh you’re wearing Apple? You’re so stylish. Picture: Rickh3255/Imgur
The original Apple Watch.
The original Apple Watch.

Original URL: https://www.news.com.au/technology/gadgets/mobile-phones/the-apple-collection-from-1986-showcased-a-wide-array-of-products-with-the-companys-branding/news-story/4d9528064ded7403b1631e0c4eb1dccf