Dana White puts a price on what it would cost to but the UFC

THE UFC is not for sale — however, if you have a lazy few billion dollars ready to spend then co-owner and president Dana White is ready to take your call.

UFC president Dana White will consider offers for the right price.

THE UFC is not for sale, says Dana White.

Rumours surfaced on Tuesday following an initial report by ESPN that the mixed martial arts organisation was being shopped to several potential buyers — including a Chinese company called Dalian Wanda Group headed up by billionaire Wang Jianlin, who is currently a 20 per cent owner of the soccer club Atletico Madrid.

The reports estimated the UFC was being sold for somewhere between $3.5 and $4 billion in total.

On Wednesday, UFC president White denied that story, joking that if someone really had that kind of money to buy the promotion, that they could give him a call.

"If somebody has 4 billion dollars to buy the UFC, come on over here right now & we can talk." - @danawhite #TheHerdhttps://t.co/H90kaMZnI9

— Herd w/Colin Cowherd (@TheHerd) May 11, 2016

“Listen if somebody has $4 billion to buy the UFC, come on over here right now we can talk,” White told Colin Cowherd on “The Herd” on Wednesday.

White immediately shut down rumours of a UFC sale as soon as the story was published on Tuesday. Speculation about the future of the promotion continued a day later.

This sport can literally be the biggest thing in the world. It works everywhere. Fighting doesn’t need to be explained to anybody in any country in any language

Sources speaking to FOX Sports have indicated that if any part of the UFC would be for sale, it might be another stake in the company similar to a sale done in 2010, when the Abu Dhabi-based Flash Entertainment invested in 10 per cent of the company for an undisclosed amount of money.

At this time, even that part of a potential sale is just rumour for now.

Currently, Lorenzo and Frank Fertitta hold the majority share of the UFC with 81 per cent ownership, White owns 9 per cent and Flash Entertainment owns the remaining 10 per cent.

White did say that the UFC is always looking to expand and build on their business, which has flourished since the Fertitta brothers made the $2 million investment to buy the promotion back in 2001.

“I’m 46 years old and I tell you this, me and the Fertittas believe that this sport can literally be the biggest thing in the world. It works everywhere. Fighting doesn’t need to be explained to anybody in any country in any language like other sports do. We always believed that and now we’ve proven it as we’ve taken it to all these other countries,” White explained.

“Some places are tougher to get into than others, like New York City. It works everywhere. This thing about us being sold — we’re always making moves to grow the sport, to grow the brand, to make this whole thing bigger and that’s the truth.”

An investment or purchase of another small percentage of the UFC by a conglomerate in a place like Asia could once again help the organisation with another dramatic worldwide expansion.

The UFC has started doing more business overseas, with shows routinely taking place in Europe and Japan and also in China and the Philippines as well.

Because the UFC is a private company, details about any potential sale will likely remain confidential until a deal is done — if a deal is ever done.

This article originally appeared on Fox Sports US

Originally published as Dana White puts a price on what it would cost to but the UFC