Sports betting influencers locked in heated social media feud

Two sporting social media influencers are engaged in an ugly online spat after one called out the other for stealing her content.

Influencers locked in heated online feud

A pair of sports betting influencers are feuding over who gets to take their show on the road.

Lucy Burdge, a sports betting host for Audacy, called out Taylor Mathis, a social media influencer in the field, over her walking bets schtick, claiming Mathis stole her idea of analysing her bets during a stroll, the NY Post reports.

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“The part where her videos are straight robbery from me,” Burdge wrote on X on Thursday in response to screenshots from a Barstool Sports video in which CEO Dave Portnoy called out one of his employee’s poor viewership numbers.

Mathis commented on the Barstool Instagram clip — “Walking bets get more views” with a shrug emoji — setting off a social media war.

“@TMathSports steals all her content,” an X user wrote. “She’s a fraud. Lucy finally called her out.”

“Had to. Enough is enough,” Burdge responded.

Lucy Burdge called out Taylor Mathis.

Taylor was put on blast.

Mathis, who has more than 125,000 followers on X and 270,000 followers on Instagram, was taken aback by Burdge’s comments, taking to X to express her frustrations with the spat.

“being torn down publicly by another women in the industry was not on my agenda today,” she wrote on X. “I thought Lucy and I were good, I try to support her content and never once claimed she didn’t do walking bets first. Seeing the comments and welcoming ppl to talk about another woman that way.”

The back-and-forth between the two sports betting personalities may have become too much altogether for Mathis.

Lucy won the online feud.

It was all too much for Taylor.

“Have the walking bets come to a conclusion?” Mathis said on X. “The internet drama surrounding it is really not my cup of tea. I never once claimed Lucy wasn’t doing walking bets first. I didn’t think it would cause problems.”

But just a few hours later, Mathis was right back at it, posting a “walking bets” video with five of her favourite MLB bets for Thursday’s slate.

“I started this morning a little down in the dumps,” she said. “But you know what, I talked to my mom, I’m just gonna be me, gonna be myself, and do my thing.”

This article originally appeared on the NY Post and was reproduced with permission.