Lonzo Ball takes beef with Big Baller Brand to another level

An alteration to a tattoo on NBA star Lonzo Ball’s arm is another sign of just how bad things are getting with the company that bears his name.

The change in this tattoo is another sign the bitter feud is getting worse.

Big Baller Brand’s ugly collapse has taken another twist with Lonzo Ball erasing all trace of the company from his own skin.

The LA Lakers player cut ties with the business — started by his father LaVar — this week as rumours of a link to Nike emerged. Either there’s still plenty of bad blood or the NBA star’s going to great lengths to keep future sponsors happy — but we’re betting it’s the former.

A new photo of Lonzo’s arm that was once inked with “BBB” shows he’s gotten rid of the letters and replaced them with three dice. It comes after Lonzo reportedly deleted all traces of Big Baller Brand from his social media accounts.

Earlier this week Lonzo’s manager Darren Moore posted a video of himself on Instagram throwing Big Baller Brand shoes in the bin and encouraging everyone to “#dumpurmerch”.

The revolt against his own family’s company comes after co-founder of Big Baller Brand and family friend of the Balls, Alan Foster, was dragged into controversy over a missing $US1.5 million.

According to ESPN, Lonzo severed all contact with BBB because of concerns over Foster’s possible involvement in the missing cash.

“He used his access to my business and personal finances to enrich himself,” Ball said in a statement provided to ESPN.

“As a result, I have decided to sever all ties with Alan, effective immediately.”

Cutting off all contact with Foster means doing the same with Big Baller Brand. A few days ago Lonzo posted a picture on Instagram with the slogan from Nike’s latest advertising campaign, suggesting he’s more than happy to swap sides.

Foster was the one who convinced LaVar to create Big Baller Brand in 2014, according to ESPN. He served time for mail fraud and money laundering in 2002, which Lonzo was informed of by a reporter two weeks ago.

He began checking into Foster’s past, along with other old concerns about missing money raised by his financial adviser, Humble Lukanga.

Lonzo, who owns 51 per cent of BBB, had deferred to his father to resolve the controversy over the money’s whereabouts, but LaVar did not review the situation until recently.

“I’ve always believed in the best in people. Regretfully, I put my complete trust in Alan Foster to manage my son’s business affairs,” LaVar told ESPN.

“At the end of the day, family comes first, and I support Zo wholeheartedly. Together, we will make this right.”

LaVar, who was making headlines well before his son even entered the NBA because of his outrageous trash-talking, is now at the helm of a sinking ship. Just last year the most obnoxious sports dad around declared his company was worth $US3 billion as he refused to deal with major players Nike, Adidas and Reebok.

LaVar isn’t smiling now.

Lonzo is a BBB man no longer.

Now, without its most high-profile ambassador, Big Baller Brand is at risk of coming crumbling down.

Lonzo has reportedly left it up to close advisers, including agent Harrison Gaines, to sort the terms of his messy divorce from the company that bears his own name.

Gaines released a statement on social media following the trainwreck reports to declare he plans to be more active in his client’s business activities.

“This is a stunning development and a very unfortunate situation for all involved,” Gaines wrote. “Due to the Ball family’s business structure, my interactions with Alan Foster were very limited.

“This is a cautionary tale and I’m glad Foster’s actions have been discovered. Lonzo has now empowered me to take a more active role in his career.”

With the New York Post