‘What is this?’: Nine questioned over Olympic logo gaffe
Nine splashed huge money on the Olympic rights but one eagle-eyed viewer has questioned if they got one key detail right.
Australia’s official Olympic Games broadcaster has been called out for appearing to use an odd version of the iconic rings on its online branding.
Channel 9 secured the TV rights for Paris 2024 and the next four Olympiads for about $305 million.
But one eagle-eyed TikToker, Kiandra Trickett, posted a viral video this week raising some questions about the Olympic symbol – or the rings – used on the Nine Now app.
“Did I just miss an Olympic ring rebrand?” she asked.
“What is this? I think your designer has just created five circles that aren’t the logo.”
“I’ve been looking at that for the past two days, like ‘what us wrong with this?
“I don’t know if it’s a rights thing but I would feel like you can’t do that regardless.”
Ms Trickett zooms in on the Nine app and other versions of the official symbol in an effort to illustrate the perceived differences.
Nine has been contacted for comment.
The Olympic rings were created in 1913, representing the five continents of Africa, America, Asia, Europe, and Oceania.
The colours of blue, yellow, black, green and red rings – and the white background – reflect those that appeared on many national flags at the time.
“These five rings represent the five parts of the world now won over to the cause of olympism and ready to accept its fecund rivalriesm,” founder of the Olympic Movement, Pierre de Coubertin, said.
“What is more, the six colours thus combined reproduce those of all nations without exception.”
It’s not the only Olympic logo gaffe of this year’s Games, with the first coming in spectacular fashion in the opening ceremony.
When hanging up the Olympic flag, after it’s lengthy journey along the River Seine, it was hoisted aloft upside down.
One user on X wrote: “Have they raised the flag upside down?”
A second user wrote: “This has to be the biggest upside down flag gaffe in history.”
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