‘No sweatpants allowed’: Why your Olympics outfit must cost $1300 to enter
The Olympics is nice but, for Paris punters, there are more urgent things to worry about, writes James Weir.
The Olympics is nice but, for Paris punters, there are more urgent things to worry about: like what cute sandals they’re going to wear when they sit courtside at that match with what’s-his-face.
Is there a game happening? It’s easy to forget. All eyes are no longer on the athletes.
There are new stars in the arena. The spotlight, at least it seems, is on those in the bleachers who’ve rejected outfits from Rebel Sport and instead opted for luxury glam.
With celebrity guests like Vogue editor Anna Wintour and Hollywood superstar Nicole Kidman attending the competitions, fear has been instilled in some attendees, apparently worried they’ll run into the fashion mavens at a stadium canteen while purchasing a cup of hot chips.
A Reebok polo paired with sweat-wicking Under Armor shorts is simply unacceptable.
Dressing in your country’s team colours? That’s too obvious.
Draping yourself in the national flag? Gauche.
New Balance sneakers? Don’t even think about it! You’re not a PE teacher.
Gucci bags, Yves Saint Laurent belts and Hermes sandals are the logo-embossed accessories that are the pièce de résistance of designer ensembles worn by those sauntering into matches around the city. And don’t forget the bedazzled Chanel brooches.
Who cares about the heatwave that’s pushing Paris temperatures up into the thirties. This is the bougie Olympics and everyone should dress appropriately.
And by “appropriately”, we of course mean “inappropriately”.
No sweatpants allowed: Your outfit must cost at least 800 euros to enter.
Leading the charge is Morgan Riddle, the LA influencer girlfriend of US number one tennis player Taylor Fritz.
She took a break from the volleyball on Friday to snap selfies outside the venue in an outfit from French label Jacquemus that cost more than $1300.
“It’s USA colours,” she explained, while cycling through a series of poses for the camera. “I bought this when I came here.”
Her red designer sunglasses matched her red painted fingernails and the red piping on her luxury interpretation of a sports tracksuit.
The internet personality, who has collected more than 530,000 followers on TikTok, was recently dubbed by the New York Times “the most famous woman in men’s tennis”.
Lee Oliveira, a fashion photographer and luxury brand consultant who works throughout Europe, describes the Paris punters wearing “OTT outfits” as “quite a spectacle”.
“It’s … interesting to see those who focus on making a splash on social media,” he says.
On the streets surrounding the Games, those without tickets are also dressing up to take selfies outside events.
Chic Russian tourist Sofi Borntov, 17, was securing photos under the shadow of the Eiffel Tower.
“My outfit cost not so much,” she said.
“My shoes are about 500 euro. And the purse is Yves Saint Laurent, it’s about 800 euro.”
The accessories alone tallied up to over $2000.
She was hoping to secure tickets to the weekend’s tennis match.
Another sporting event, another runway.
Facebook: @hellojamesweir
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