Woolworths launches 2020 Tokyo Olympics and Paralymics collector coins

The supermarket giant has kicked off a brand new collectables craze, just in time to celebrate the upcoming Olympics.

2 min read

July 13, 2021 - 5:19PM

Limited edition Olympic and Paralympic coins

Woolworths and the Royal Australian Mint are getting into the spirit of the 2020 Tokyo Olympic Games with the release of a limited edition coin range for shoppers to collect.

The range of $2 coins will celebrate the Australian Olympic and Paralympic teams and will be available at supermarket registers with any purchase from July 14.

Six exclusive and unique coins will be available to collect, with a new coin released each week.

Five of the coins represent the colours of the Olympic rings, with a green and gold coin to represent the Paralympic Games.

Woolworths and the Royal Australian Mint will release limited edition Olympic and Paralympic coins. Picture: Supplied

A limited-edition Olympic coins collectors’ album containing five collective $2 coins will be available to purchase in store for $15. A Paralympic album containing the $2 collectable coin will be available for $3 from August 18.

As many as 12 million coins will be available for shoppers to collect at Woolworths stores across the country.

Paralympic Swimmer Ellie Cole said the coins were an exciting celebration of Olympic and Paralympic athletes.

“Since competing professionally from 2003, it’s always been my goal to make sporting history and now Aussies have the chance to own their part of history with these limited-edition coins,” she said.

Limited edition Olympic and Paralympic $2 coins will be available to collect at Woolworths stores. Picture: Supplied

“These collector coins embody the characteristics of what it takes to become a Paralympian or Olympian, competing at the world’s biggest sporting stage.

“It’s exciting to know that Aussies will have the opportunity to own a $2 coin that celebrates the Paralympic team, that I am proud to be part of.”

Woolworths Chief Marketing Officer Andrew Hicks said the supermarket chain was a proud partner of the Australian Olympic and Paralympic teams.

“We have a long history of celebrating Australia’s rich sporting history with our customers, and these coins are another great way for them to show their support for our Australian Olympic and Paralympic teams as they go for gold in Tokyo,” he said.

Royal Australian Mint chief executive Leigh Gordon said it was hoped the coin collection would bring Aussies together to support our athletes.

Woolworths and the Royal Australian Mint will release limited edition Olympic and Paralympic coins. Picture: Supplied

“The Royal Australian Mint has an important role in telling the stories of Australia through iconic sporting events such as the Tokyo Games,” he said.

“We have produced this collection with the hope that all Australians come together to back our athletes and teams on their journey to Tokyo and beyond.”