Carlton aims to sign up 50,000 members in 2013

CARLTON has set its sights on signing up 50,000 members for its 2013 campaign under new coach Mick Malthouse.

Mick Malthouse

CARLTON has set its sights on signing up 50,000 members for its 2013 campaign under new coach Mick Malthouse.

The Blues are one of the first clubs to launch their membership drive after inking an all-time record 45,800 members in 2012.

Carlton chief executive Greg Swann said the Blues had fast-tracked the launch in a bid to reach the new target.

“Today’s launch is six weeks ahead of previous years and this not only signifies the start of 2013 for Carlton, it will enable the club to deliver membership packs in time for Christmas – something we have been unable to do in the past,” he said.

“This year we set a membership record. . .however this is below what we believe is achievable and we need to ensure we grow this. We have no doubt that with the support of our loyal fans a target of 50,000 members will be achieved.”

The Blues will stick with the "highly successful" I AM Carlton slogan but have re-branded the The Captains Club membership package to The Social Club.

“Historically The Social Club has been the meeting place for Carlton members and our members indicated their preference for this name. The change not only restores tradition but importantly is what are members have asked for,” Swann said.