AFL star Bailey Smith shows off hidden talent

AFL star Bailey Smith has showed off one of his new talents in a brand new campaign starring the Western Bulldogs midfielder.

AFL star Bailey Smith is a man of many talents.

The Western Bulldogs midfielder stars in Kayo Sports’ new ‘Your Team’ brand campaign, showcasing the sports streaming platform’s unrivalled coverage by bringing together Australia’s biggest sports stars including Smith, NRL players Josh Addo-Carr and Patrick Carrigan, Diamonds netball captain Liz Watson and more.

Watch every 2022 AFL Pre-Season match Live & Ad-Break Free During Play on Kayo. New to Kayo? Try 14-Days Free Now.

The campaign follows the successful release of the ‘Sport Lives Here’ campaign last year, showing what life would be like if Australia’s biggest sports stars lived together, as they do on the Kayo platform where subscribers can find over 50 sports in the one place.

The new iteration has launched today with cult figure Smith and tells the story of a passionate Bulldogs fan who realises that by not having Kayo, he has been neglecting his duty as fan of his beloved Dogs.

In an emotional rom-com inspired monologue, he comes clean to his favourite players — Smith, Bailey Dale and Mitch Wallis — and at least one ceramic bulldog. After an anticlimactic turn, he’s assured that, now that he has Kayo, all is forgiven.

The campaign, created in partnership with Special, will run in Victoria, NSW and Queensland across TV, OOH, press, radio, social and digital and aims to tap into the deep tribalism fans have for their team and doing the love for their team justice.

Western Bulldogs star Bailey Smith is part of Kayo's new ad campaign.

Kim McConnie, Marketing Director, Kayo Sports, said: “Aussies have an insatiable hunger for sport and Kayo feeds that with the biggest range of sports and the most comprehensive coverage of their favourite team.

“Our ‘Your Team’ campaign celebrates this highlighting that for fans who want it all – every match, every round, and every moment — need to have Kayo.

“And in 2022, we can’t wait to add Netball to our line-up, bringing the sport to fans in prime time, with live coverage of every game of the Suncorp Super Netball, plus Sunday blockbuster matches available Live and Free on Freebies.”

Vince Osmond and Jade Manning, creative directors at Special said: “As the third instalment of the Kayo House, it was really important that we built on the equity we’ve created, while still keeping things interesting. Adding a new dimension to the construct in the form of a crazed fan gave us even more opportunity for humour.”

This winter, Kayo will stream every game of every round of the AFL and NRL seasons, as well every game of the 2022 Suncorp Super Netball season plus over 50 other sports Live & On Demand.