Former Coles ‘Down Down’ guy lists rare mid-century Beaumaris home

Former Coles and Woolworths CMO Tony Phillips has put his Yuncken Freeman-designed Beaumaris house on the market for the first time in 23 years. See inside.

A mid-century modern gem has been listed by ex-Coles ‘Down Down’ CMO Tony Phillips.

A rare mid-century modern pad in Beaumaris held for more than 20 years by ex-Coles ‘Down Down’ CMO Tony Phillips is being eyed off by interstate buyers.

Mr Phillips, a former chief marketing officer for the likes of Woolworths, Coles and NewsCorp, purchased the 11-13 Lang St home in 1999 for $1,017,500, according to CoreLogic records.

But after 23 years property prices are up up, with the four-bedroom house now for sale with an $8m-$8.8m price tag.

RELATED: Former Coles family weekender aiming for Flinders price record

Beaumaris: House of the Year by Grand Designs star Peter Maddison hits market

Architect Andre Piotrowski’s custom Beaumaris pad packed with hidden features

The stylish home has been renovated over the past 20 years.

It leans into its 1950 build.

Ex-Coles, Woolworths and NewsCorp marketing executive Tony Phillips is selling in Beaumaris. Picture: Toby Zerna

During his marketing stint at Coles, Mr Phillips was behind the supermarket giant’s controversial ‘Down Down’ campaign which saw it engage iconic British rock band Status Quo as an advertising partner.

He was also responsible for bringing in celebrity chef Curtis Stone as the face of the company and assisted with MasterChef and My Kitchen Rules sponsorships.

The Beaumaris abode was originally built in 1950 by renowned architectural firm Yuncken Freeman and has since been gradually renovated over time by the marketing executive, who now heads up influencer marketing company The Influence Group alongside former Coles colleague Henry Tajer.

Kay & Burton Bayside agent Tommy McIntosh said the home had only three owners in its lifetime, including the current vendors who were “lovers of all things furniture and style”.

“They’ve restored it really tastefully with plans from Monash University and the landscaping they did themselves,” Mr McIntosh said. “It’s just a stunning mid-century modern home in a highly sought after street.”

The glamorous kitchen has a number of high-end features.

NSW buyers are eyeing off the pad.

One of four bedrooms.

The couple raised their children at the stylish pad, which features a solar-heated swimming pool and “Olympic-sized” in-ground trampoline.

“It’s a really unique offering, there’s been a lot of interest from NSW,” Mr McIntosh added.

“It’s like its only little private compound – I’ve had people tell me they peek over the fence all the time just to look at it.”

The 1695sq m property boasts a number of lavish features such as timber, marble, terrazzo and European oak floorboards and red carpet in the living room sourced to match the original.

A glamorous kitchen is complete with stainless-steel benchtops, Gaggenau and Miele appliances, a butler’s pantry, wine fridge and a walk-in 1500-bottle wine cellar.

Sign up to the Herald Sun Weekly Real Estate Update. Click here to get the latest Victorian property market news delivered direct to your inbox.

MORE: Victoria’s $38m apartment record could soon be broken by Sapphire by the Gardens penthouse

Victoria rental prices: What it costs to rent a house and unit in every suburb right now

Melbourne median house price is 9.9 times above typical household income, 8th highest in world — Demographia

[e-mail]

Originally published as Former Coles ‘Down Down’ guy lists rare mid-century Beaumaris home