Elsternwick: The Block judge and Whitefox CEO Marty Fox flips Melbourne property in under a year
Whitefox CEO and The Block judge Marty Fox has continued his successful streak in property market flipping, after selling his Elsternwick property in less than two weeks.
Melbourne property mogul and The Block judge Marty Fox has further cemented his reputation in the real estate market with the sale of his Elsternwick home.
Fox and his wife Charlotte have offloaded 25 Allison Rd, Elsternwick, with the sale becoming the newest Block judge’s 12th property flip in 15 years.
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Purchased in October 2023 for $2.425m, Fox managed to turn around the Elsternwick property in just 12 months. It sold after only 10 days on the market.
It follows the his lucrative flip of 283 Beaconsfield Parade, Middle Park, which he sold for $7.35m after buying it for $4.5m, and 1 Regent St, Elsternwick, which sold for $4.1m after a $3.010m purchase.
Despite a 0.30 per cent decline in Melbourne house prices in September according to PropTrack, Fox remains optimistic, seeing the current market as an opportunity similar to 2012 and 2019, when he achieved some of his best deals.
“The market sentiment is that we have ‘bottomed out’ and the rebound is imminent,” Mr Fox said.
WhiteFox’s Lana Samuels, who managed the sale with Ally Rice, said the home was sold to a young family.
“It was an honor and a privilege to sell our CEO Marty and Charlotte’s house,” Ms Samuels said.
“The new vendors are excited to move in.”
Mr Fox said he attributed his success to a strategic formula, focusing on enhancing properties’ facades, creating architectural gardens and making sure there was off-street parking.
When decorating he also made sure to use neutral tones with striking artwork to deliver turnkey homes, which removed uncertainties for buyers.
“Selling turnkey in this inflated cost market is the key,” Mr Fox said.
“Buyers assume that renovation costs and time will blow the budget, so turnkey properties eliminate that concern.”
Fox is also selling a selling a Mornington Peninsula getaway, which he told The Herald Sun is like “cottage out the front and party out the back”.
The Red Hill property, where lavender plants line stairs leading from the covered deck and outdoor kitchen to the heated pool. has a $1.9m-$2.09m asking range.
— additional reporting by Brendan Casey
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Originally published as Elsternwick: The Block judge and Whitefox CEO Marty Fox flips Melbourne property in under a year
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