Labor voters abandon Albanese’s bid to establish a Voice to Parliament

New polling reveals Labor is losing its heartland as support for the Voice to Parliament drops to a dismal new low.

Aussies are abandoning the Prime Minister on the Voice to Parliament, with new polling revealing just 39 per cent of the nation plans to vote Yes in the upcoming referendum.

The latest poll from RedBridge, released today, marks the lowest poll result for the Yes campaign so far - with an overwhelming 61 per cent planning to vote No.

The poll was conducted in the first week of September, following Anthony Albanese’s announcement the referendum would be held on October 14.

Unlike some other polls, RedBridge requires voters to make a choice between Yes and No, rather than allowing them to reply that they are undecided.

The poll also found that Labor voters are deserting the party line, with 57 per cent of its supporter base planning to vote Yes and 43 per cent No.

By contrast, the RedBridge poll found that 87 per cent of Coalition supporters were planning to vote in line with Opposition Leader Peter Dutton’s No camp.

Support for the Voice to Parliament is falling as the vote edges closer. Picture: RedBridge.

In line with the national findings, support for the Voice in NSW now sits at just 39 per cent, while support in Queensland is at 35 per cent.

Victorian are the strongest supporters of the Voice, but even there, only 45 per cent of voters plan to vote Yes.

RedBridge director of corporate affairs and communications, Tony Barry described support for the Yes vote as in “freefall”, having dropped five per cent in a month.

“The Yes23 campaign keep briefing the media that they are taking their campaign to the suburbs and regions, but then they pivot back to media stunts with corporates, celebrities or former senior politicians who previously opposed it,” Mr Barry told The Daily Telegraph.

“Attaching your campaign to a toxic brand like Qantas and one of the most disliked CEOs in the country might work if you are pitching your message to the members of the Chairman’s Lounge, but in suburban and regional Australia it goes down like a cup of sick,” he said.

PM Anthony Albanese is facing an uphill battle to convince voters to vote Yes. Picture: NCA NewsWire / Martin Ollman.

“The No campaign is showing greater message discipline by repeatedly referring to the proposal as the ‘Canberra Voice’ because their research is presumably showing it is a persuasive message that moves soft voters into their column.”

The latest polling has also revealed other divides, with metropolitan voters showing more support for a Yes vote than those in rural and regional Australia.

Women are also more likely to vote Yes than men, while younger voters are also more in favour of the Voice than their older counterparts.

Voters who left school without completing year 12 or those that have a TAFE, trade or vocational qualification are also more likely to vote No, underlining the lack of support for the Voice among traditional Labor voters.

The support of Australia’s least favourite airline may be harming the Yes vote for a Voice to Parliamnet. Picture: Qantas.

Another poll supported the fall away among Labor voters, with polling from Freshwater, conducted at a similar time, revealing the news for Labor could be even worse.

That poll found that just 53 per cent of Labor supported a Voice, with 32 per cent against and 15 per cent undecided.

Greens voters are the strongest supporters of a Yes vote, at 77 per cent.

Older votes are less likely to vote for the Voice, as are those without a university qualification. Picture: RedBridge.

The Freshwater poll found that 15 per cent of voters were still undecided, a figure that could still tip the Yes vote over the edge if the vast majority voted for the Voice.

But the chances of success for the PM’s referendum are looking increasingly unlikely, due to the requirement for a vote to achieve a double majority to change the Constitution.

This means that not only do the majority of voters nationwide need to vote in favour of the change, but so must a majority of voters in at least four of the six Australian states.