Abbie Chatfield joins Greens’ push to ‘keep Dutton out’ in new ad

Reality TV star Abbie Chatfield has stepped into the election spotlight, fronting a Greens ad urging voters to preference Labor ahead of the Coalition.

Reality TV star turned podcaster Abbie Chatfield has emerged as a surprise star figure in the federal election, fronting a national Greens ad to “keep Dutton out” and sway preferences.

The ad, which launches this weekend, coincides with the Greens’ release of how-to-vote cards for every lower house seat and Senate race across the country.

The party will recommend voters place Labor ahead of the Coalition on every card, a move it says is aimed at pushing Labor to act on progressive issues while blocking a return of Coalition leadership.

Abbie Chatfield has emerged as the Greens party's secret weapon, appearing in a new ad for the party. Picture: Supplied

Reality TV star turned political podcaster Abbie Chatfield has emerged as a surprise key figure in the federal election, fronting a new national Greens ad urging voters to “keep Dutton out.” Picture Instagram

Ms Chatfield, who recently DJed alongside Greens leader Adam Bandt at a campaign fundraiser, has been a vocal critic of the Liberal Party.

She previously hosted both Prime Minister Anthony Albanese and Mr Bandt on her podcast It’s A Lot, leading to an Australian Electoral Commission review earlier this year.

The AEC found Ms Chatfield did not breach any electoral laws with her political posts, concluding the interviews were voluntary, audience-driven, and did not require formal authorisation under electoral legislation.

However, the case sparked national debate over the growing influence of social media creators in political campaigns, especially among younger voters.

“There’s this like moral panic about influencers in politics,” Ms Chatfield said on her podcast in March.

“The Liberal Party just can’t comprehend maybe younger people, aka influencers, just f**king hate the Liberal Party.”

The Greens’ new campaign will be supported by the online how-to-vote guide going live on Sunday, ahead of pre-polling beginning on Tuesday, April 22.

A Greens spokesperson said the decision to preference Labor in every seat was about stopping the Coalition and pushing Labor further on climate, housing, and inequality.

“Unlike Labor, who is risking Peter Dutton by not preferencing the Greens in seats like Macnamara, the Greens are preferencing Labor ahead of the Coalition across the country,” the spokesperson said.

Abbie Chatfield with Adam Bandt, leader of the Australian Greens, headlining with a DJ set at a campaign fundraiser. Picture: NewsWire/ Nadir Kinani

The ad campaign featuring Ms Chatfield will run extensively online and across social media platforms as the Greens attempt to mobilise younger voters during the campaign’s critical early voting phase.

“You can vote 1 Greens, and as long as you put Labor above the LNP, we can keep Dutton out and push Labor to act,” Ms Chatfield said in the campaign video.

Pre-poll voting is set to begin on Tuesday, April 22, with many voters expected to cast their ballots in the lead-up to election day.