The loss of Bluesfest, for a second year in a row, is no doubt a massive blow to Byron.
Bluesfest injects $100 million into the local economy, according to the ABC, and now with 15,000 people unable to attend tomorrow's event, it will have major financial implications.
Evelyn Richardson from Live Performance Australia, told the ABC, it is "devastating news", not just for Bluesfest, but for the live entertainment industry.
"We have only just started to get back on our feet and we've seen one case of community transmission close down a major festival, having major flow-on effects less than 24 hours before the festival was happen," Ms Richardson said.
Read the full Bluesfest statement via our website: https://t.co/guopwZMVFe pic.twitter.com/t5LaUo63CN
— Bluesfest Byron Bay (@BluesfestByron) March 31, 2021
"People being turned way to go home and an operator that has been running that festival for 30 years who has had the festival shut down two years in a row and now in an environment where nobody can get insurance for that.
"This has major implications for the industry. We can't sustain another six or 12 months of this, of sudden lockdowns and being shut down."
Ms Richardson said a lot of time and effort had gone into developing a COVID-safe plan that had been approved by NSW Health, but in less than 24 hours, the entire event has been shut down.
"That is not something that you can easily recover from. We would be expecting – we would be calling on the New South Wales Government to certainly step up and ensure that Bluesfest, as a major regional festival which has been running for a very long time, is able to survive a second shutdown."
She suggested the cancellation of the event could cost "$10 million-plus".
"A lot of artists, a lot of people who have flown in, service providers and so on who all need to be paid, because it was opening tomorrow. This is not a decision that any promoter can respond to easily."
Ms Richardson said Live Performance Australia have been calling on federal and state governments to create a business interruption fund since last year.
"I think this most recent closure is clear evidence that this is now a matter of urgency," she said.
"We are just starting to come back now. We cannot survive another six to 12 months with continued lockdowns and this kind of response.
"We need governments to be able to manage community transmission and know that we can moving forward."