Sydney fashionistas ditch the bling for simple elegance
Sydneysiders are ditching flashy jewellery, opting for simple understated pieces with engraved messages, nicknames and original quotes.
ACCORDING to jewellery designer, Emma Swann, Sydneysiders are ditching the bling.
“My biggest requests are for simple pieces with engraved messages, nicknames and original quotes,” Swann (pictured left) says.
Since the fine jewellery line launched three years ago it has become one of the most successful Sydney jewellery brands. Her no-fuss collection of over 100 items look best layered over each other.
“They feel like a second skin. People love the simplicity and the fact they don’t date and will never clash with what you’re wearing,” she says.
Trained at the prestigious Central Saint Martins college in London, Swann has made jewellery for her friends since growing up as her mother, a jeweller who specialised in antique Victorian pieces, filled the house with long gold chains, beads and trinkets.
“In the latest range I have mixed in pave-set diamonds,” Swann said.
SUPRE’S SUPER SITE FOR GIRLS
RETAIL giant Supre has relaunched its website with a new gUrl mag dedicated to teenage issues such as bullying.
CEO, Elle Roseby says they feel a responsibility to tackle real issues with 72 per cent of their customer base influenced by social media. They’re also making higher-quality garments.
“The Supre customer hasn’t seen this level of quality across knitwear, denim and woven pieces before,” she says.
ORIENTAL OPTIONS
BYPASSING Sydney, designer Dion Lee has decided to show his winter collection at Singapore Fashion Week.
“I see this as a great step towards expanding our business in the region. We’ve had an amazing response and I am excited by the opportunity,” Lee says.
This Thursday he joins a line-up of international designers including Victoria Beckham, Diane von Furstenberg and Thakoon. The brand is already stocked in a number of Asia’s leading retailers in Singapore, Thailand, Hong Kong and China and the event will accelerate the brand’s exposure.
YELLOW WITH REGAL ENVY
FOLLOWING the Duchess of Cambridge’s appearance in a lemon Jenny Packham dress as she left the hospital with baby Charlotte, sales of yellow floral dresses have risen by over 200 per cent on eBay.
The site’s spokesperson Meg English says this Mika & Gala dress is one of the only items left because Kate’s influence is so strong.
“Kate is a sustained trend and every time she wears yellow sales go up. Australians are particularly interested in what celebrities are wearing and are key followers of pop culture,” English said.
Originally published as Sydney fashionistas ditch the bling for simple elegance
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