Reese Witherspoon is riding high on the success of Big Little Lies but her face has taken on another role

REESE Witherspoon is riding high on the success of TV series Big Little Lies but her face is in demand for a bigger role.

Actor and producer Reese Witherspoon as been anointed Storyteller-in-chief for beauty powerhouse, Elizabeth Arden.

THEY used to be called “faces”, “models” or “brand ambassadors”.

But Elizabeth Arden as upped the ante big time with the announcement of an intriguing new tag for acclaimed actor Reese Witherspoon.

Riding high from the major success of the HBO series Big Little Lies where she stars alongside Nicole Kidman, Reese as been announced as Elizabeth Arden’s “Storyteller-in-chief”.

Say what?

In this supposedly multifaceted role, the Academy Award-winner and producer “will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement”.

“We are thrilled to be working with Reese,” Elizabeth Arden Brand president JuE Wong said. “In addition to her accomplishments as an actor, she is a successful entrepreneur — heading her own production, fashion and digital companies.

Storyteller-in-chief: Reese Witherspoon’s new role for beauty brand Elizabeth Arden.

“Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”

Commenting on her new role, Witherspoon said she has always been a proponent of the “sisterhood”.

“One of the first things that drew me to the brand was its rich heritage and history of supporting women,” Witherspoon said.

“As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honour to carry on her legacy and be part of such an iconic company that is committed to serving women.

“I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”