Video shows horror moment influencer swept to death in flash flood

A popular beauty influencer has tragically died on camera – despite desperate efforts from onlookers to save her.

Harrowing video shows a beauty influencer being swept to her death in a flash flood in Brazil as onlookers desperately try to rescue her with a ladder.

Jennifer Soares Martins — a 28-year-old influencer known as Jhei Soares — and her husband, Wallison Lima, were spotted clinging to a car in waist-deep water in Uberlândia, Minas Gerais, during the early hours Sunday, CNN Brazil reported.

Video of the tragedy shows several people leaning out a window and holding an extended ladder, which is not quite long enough to reach the pair.

Martins and Lima — who had leapt out of the car after crashing during the flash flood — initially try to use the vehicle to shield them from the torrent as the ladder remains painfully out of reach.

Jennifer Soares Martins — a 28-year-old influencer known as Jhei Soares – drowned after being swept away by a flood in Uberlandia, Brazil. Picture: NF/Newsx

She had been driving in a car with her husband Wallison Lima when their vehicle crashed, putting them in the torrent of water. Picture: NF/Newsx

But the flow is so strong, it eventually moves their car, which is seen drifting out of view as the couple desperately try to cling on.

Martins was later found dead, while her husband somehow managed to survive, officials said, according to the New York Post.

“I just wanted her back,” he wrote with several crying emojis on social media later Sunday.

Lima and Martins had been married for eight years and together for over 14.

The two frequently made posts about their trips and family celebrations.

Onlookers tried to help the couple with a ladder that was painfully out of reach. Picture: NF/Newsx

But the beauty influencer lost her battle and was eventually dragged away. Picture: NF/Newsx

Martins has over 82,000 followers on Instagram and often posted videos of her outfits, shopping hauls, and life in Brazil. Her comments have since been full of users grieving her sudden, tragic death.

Despite the rain and flooding that led the young beauty influencer to her death, the government insists the conditions in Uberlandia are under control and the rain in the region has been closely monitored.

“We inform you that the situation in the city of Uberlândia is under control. Electricity, water supply, internet, and telephone services have not been affected. There are no isolated communities or blocked highways,” the government told the outlet.

This article originally appeared on the New York Post and was reproduced with permission