Eastwood Woolworths goes viral for having original logo, branding

A Sydney Woolworths has become the subject of a viral Reddit thread after an eagle-eyed customer noticed one “unique” – but easy-to-miss – feature.

A Sydney Woolworths has become the subject of a viral Reddit thread after an eagle-eyed customer noticed one “unique” – but easy-to-miss – feature.

Sharing a photo of the Eastwood store, in the city’s northwest, the shopper pointed out it still has the supermarket giant’s old logo and branding from 1987.

The distinctive red logo – featuring green stripes on either side of the letters – first debuted in stores across the country 35 years ago.

And while Woolworths updated its branding back in 2002 to its current all-green logo, it seems its Eastwood location has been left in the past.

According to locals, the store is a “fossil” in more ways than just its branding – featuring no self-serve cash registers and coin-operated trolleys.

A Woolworths store in Eastwood, Sydney, still has signage dating back to 1987. Picture: Reddit

“This is my local Woolies. What’s in the aisles makes no sense either, it’s all just kind of chucked together,” one shopper wrote on the thread.

“I’m convinced that Woolworths have totally forgotten they even have this shop.”

Others, though, were thrilled to see “a relic from simpler times”.

“Nostalgic. Wish there was still a Franklins,” another added, referring to the now-defunct Australian discount supermarket chain.

“A living fossil,” joked another, while one hopeful customer wrote, given the current state of grocery costs, “Are the prices still stuck in 1996?”

“As someone who lives in Denistone (the suburb right next to Eastwood), I can whole heartedly agree with this statement,” one person wrote.

“It’s almost like a time capsule.”

Woolworths updated their branding back in 2002. Picture: NCA NewsWire/Bianca De Marchi

The Eastwood store is a far cry from some of Woolworths’ other Sydney locations – particularly their Double Bay location in the eastern suburbs.

Dubbed Australia’s “fanciest” supermarket, the store has previously gone viral for boasting a fresh pasta bar, cafe and in-house social enterprise bakery.

“(It) has to be the bougiest Woolworths in Australia,” one TikToker said in March, posting a video tour of the supermarket.

“When you walk in there’s a fresh bread section and all of this pick and mix whatever you want – lollies, crackers, nuts, chocolate. Lots of vegan, sugar-free options if you’re into that.