‘Couldn’t be prouder’: Roxy Jacenko launches business for son, 7

She may have amassed a fortune running multiple businesses, but the PR maven’s kids still have to learn what life is like in the “real world”.

Proving that being entrepreneurial runs in the family, Hunter Curtis has launched his first business at the age of seven – with help from mum Roxy Jacenko, of course.

HPC Brand, a range of unisex streetwear and accessories for kids, was launched via Hunter’s Instagram account, which is run by mum Jacenko, this week.

“And just like that! My brand is ready!” @huntercurtis14 wrote.

Jacenko told news.com.au she had always wanted to start a business with her youngest child but it had been hard to find the “right category”.

“We had the idea of bow ties, but he turned his nose up pretty quickly at that idea and said, ‘Hats! That’s what I wear and that’s what kids want, so they don’t have to bother with hair product!’” she said.

Hunter Curtis has launched unisex streetwear company HPC Brand. Picture: Supplied.

While her only desire for her children’s futures are “health and happiness”, Jacenko said she also wanted to teach them about “the importance of work ethic” so they could get the best start in life.

“I had a job at 14 at McDonald’s and it was a key factor into my work ethic and process management today,” she said.

“Whilst uni is great, having hands on experience in the ‘real world’ prior and during and seeing something from concept to on shelves is invaluable learning.”

Hunter helped select HPC Brand’s series one products. Picture: Supplied.

Hunter’s role in the business involved selecting HPC Brand’s first line of hats, as well as the company’s models and logo.

“He has chosen series one products which is a range of bucket hats and trucker caps which are perfect for summer,” Jacenko said.

“We worked together on the campaign model casting and of course he features in the campaign.

“Series two is in the process and will launch end (of) Jan and features a range of socks and a classic denim jacket – a fab wardrobe staple.”

Older sister Pixie, who Jacenko recently revealed can retire at 15, has also lent her support to Hunter’s brand, giving its unisex line the tick of approval.

“Trend wise at the moment its all about unisex dressing when it comes to casual wear, given Covid and the shift from dressing up to dressing more comfortably it was a something that was important,” Jacenko said.

“We also spoke about the brand with Pixie, she was super keen to wear it so we decided we were on the right track.”

Jacenko said she ‘couldn’t be prouder’ of Hunter’s new venture in an Instagram post. Picture: Instagram/Hunter Curtis

Hunter has plenty of business inspiration close to home, with Jacenko running PR agency Sweaty Betty, influencer agency Ministry of Talent, Roxy Jacenko Accessories and XRJCelebrations.

Jacenko also helps runs daughter Pixie’s business Pixie’s Pixs, a range of toys, games and other Pixie-approved children’s goodies sold online which includes Pixie’s Bows and Pixie’s Fidgets.

In an interview with Stellar earlier this month Jacenko revealed Pixie “can retire at 15” if she so wishes thanks to her business success.

In August, Roxy bough a $240,000 car for Pixie and Hunter. Picture: Instagram/Pixie Curtis.

In March, the mini-mogul launched her own business idea Pixie’s Fidgets with Jacenko’s help, after the sensory toy took over playgrounds around the country.

It was a huge success, with the colourful bubble-popping toys selling out in the first 48 hours and earning more than $200,000 in its first month of operation.

Pixie Fidgets joined Pixie’s Bows, the hugely successful hair business Jacenko started for her daughter when she was just a baby.

Jacenko also runs the day-to-day activities of her daughter’s businesses and couldn’t be prouder of Pixie’s drive at such a young age.

Pixie Curtis can retire in her teens if she wants. Picture: Instagram/Pixie Curtis.

“What is the most exciting thing for me is the entrepreneurial spirit that she has at such a young age. I never had it, although it was drummed into me that I had to succeed,” Jacenko told Stellar.

“When I was 14, I got a job at McDonald’s because that’s what you did back in my day.

“So, I guess to me the biggest thing is her drive as an entrepreneur. Yes, I’ve enabled it, but she’s still got it, which is for me the most rewarding part.”

In August, Jacenko made headlines when she rewarded Pixie’s hard work with a brand new Mercedes-Benz GL worth $270,000 which she uses to drive both children around in.