Social media users attack creators of Beauty and the Beast doll saying it looks like Justin Bieber

IT’S the doll that has been labelled Emma Watson and Justin Bieber’s love child. The new Beauty and the Beast Belle doll has fans less than impressed.

Emma Watson as Belle in a scene from Disney's Beauty and the Beast.

IT’S one of the most anticipated films of 2017, but let’s hope Disney’s live-actionBeauty and the Beast isn’t anywhere near as bad as the merchandise.

US department store JCPenney (that sells the doll) has copped criticism online for turning the Belle doll — which should look like actress Emma Watson who will play Belle in the film — into a Justin Bieber dead ringer.

The new Belle doll, which should look like Emma Watson. Picture: Flickr/ozthegreatandpowerful.

Instead, people think the Belle doll looks more like Justin Bieber in a dress. Picture: Mike Coppola/Getty.

A photo of the doll, which was uploaded to photosharing site Flickr by Colorado-based doll enthusiast William Herrington, has since gone viral for the bizarre resemblance.

“When you order an Emma Watson doll online but a Justin Bieber doll in a yellow dress & a wig arrives instead,” one Twitter user wrote.

“THIS IS HORRIFYING,” another added.

I CANT STOP LAUGHING THIS IS SO TRAGIC pic.twitter.com/g0JZd9KUl0

— sara (@diagonallcys) January 7, 2017

Mr Herrington, whose Flickr account contains various images of dolls and figurines, said the Belle doll was “creepy” after spotting the toy while at a JC Penney store at the Mesa Mall in Colorado on Friday.

“I knew that Disney Store’s live action dolls are never 100% accurate to the actors, but this one was atrocious!” he told BuzzFeed News.

“Her face was shiny and covered in freckles (that looked more like a skin disease) and her head looked like it was being ripped open and torn where the hair was rooted into the head.”

“As for any resemblance to Emma … yeesh. There really isn’t any,” he added.

The Belle doll has copped criticism for not looking like actress Emma Watson. Picture: Flickr/ozthegreatandpowerful.

Emma Watson will play Belle in the Disney remake of Beauty and the Beast.

Mr Herrington’s post has since gone viral on Twitter and other social media outlets, with some describing the doll as “scary” and looking like Bieber and Watson’s love child.

THIS IS HORRIFYING! Disney WYD?! pic.twitter.com/XS1eSaL118

— issa targaryen (@Listen2Nique) January 7, 2017

@zynstin @CGBPosts the doll looks more like if Emma Watson and Justin Bieber had a baby.

— Pokélieber (@styleszealot) January 7, 2017

@CGBPosts definitely it's Bieber pic.twitter.com/IlR2clhydR

— Chico Fantasma. (@Superpizzacorn) January 7, 2017

The doll, which isn’t available in Australia, is just one of several dolls released ahead of the film’s debut in cinemas worldwide in March 2017.

Disney’s Beauty and the Beast will be in Australian cinemas from March 17, 2017.