News.com.au’s promise to Australians with new slogan ‘be on it’

After a year where the world changed forever, there was one mystery that still puzzled Australians. Thankfully, it’s been solved.

In a year of massive news, there is still one thing most Australians can’t work out.

Why the hell did everyone go nuts for The Tiger King for about a week last year?!

The answer is actually pretty simple, and it helps news.com.au know what you want everyday.

When the pandemic hit, everyone’s world changed.

Zoom calls became the norm, the search for a desk for your “home office” was a hassle and somehow working from home in your pyjamas was sort of acceptable.

But more than ever, it showed us at news.com.au what Australians want.

We give you more than just the news. We tell you what you need to know about a story.

So you can join the conversation, whether it’s with us or on social media or at a friend’s barbecue.

And that’s why everyone watched The Tiger King.

At a time when keeping up with what the restrictions were in your suburb was a full-time job, you wanted to be across everything but also needed distraction.

We’ll tell you the news that matters, but also distract you.

Even if it is just the show everyone is watching.

Life is crazy and complicated and we all need someone to help us decipher it.

Now more than ever, we know you want the news explained in a simple and clear way.

There is so much happening in the world, you want to know what’s going on and have a view on it.

And that’s the message behind our new slogan - be on it.

Whether it’s The Bachelor, the Budget or Ash Barty, we want you to be across everything.

And that’s the message behind our new consumer campaign - be on it.

Whether you’re Team Meghan or Team Kate, bleed Maroon or bleed Blue or back ScoMo or Albo, there’s no excuse not to be on it.

So our promise is we’ll be on it, so you can be too.

Oliver Murray is the news.com.au editor