New Coles ‘instant win’ campaign to help shoppers save

Coles shoppers will be “surprised” with cash off their bill at the checkout in the lead up to Christmas.

Shopper Ariana de Paula Fernandes at Coles Tooronga in Melbourne. Picture: Martin KEEP/Coles.

Coles shoppers will be “surprised” with cash off their bill at the checkout in the lead up to Christmas.

The supermarket launches its first Christmas Instant Win giveaway on Wednesday, with savings of up to $100 up for grabs.

The prizes, ranging from $10 to $100 off a Coles shop, can be redeemed immediately or stored on a customer’s Flybuys account until March next year.

In total, $2m will be awarded to more than 66,000 lucky shoppers who spend $20 or more in-store and scan their registered Flybuys.

“Our Christmas Instant Win giveaway is all about adding a special surprise to the shopping experience, helping our customers get more value when they shop with us this holiday season,” Coles chief customer officer Amanda McVay said.

“We want to say thank you to our customers for shopping at Coles by spreading some festive cheer – and we can’t wait to see the joy and excitement as our customers win.”