Kmart selling $49 item ‘identical’ to $300 version

A $49 product described as “identical” to an expensive designer item is the new “must have” item at Kmart – and it’s proving very popular.

A $49 lamp that looks exactly like a $300 version is being touted as the “must have” item from one major department store.

The Gigi Floor Lamp was released a part of Kmart’s February Living range, which featured a variety of new homeware items.

But, the $49 lamp is a mirror version of designer items such as Lifely’s Achie Mid-Century Floor Lamp that retails for $299 or Replica’s Mads Caprani Floor Light that retails for $495.

Tiffany Donaldson, who runs the TikTok account @homestylebytiff, purchased the lamp but didn’t like the gold colour on the stand.

Everyone is obsessed with Kmart's $49 floor lamp. Picture: TikTok

So, she painted it black using spray paint to fit her aesthetic, as she had many black accents.

TikTok user Isabel da Silva also praised the lamp and called it “gorgeous”.

Social media users have been all over it – with some saying they couldn’t get their hands on it as it had sold out online and in many stores.

“Oh my! I just ordered it. Chef’s kiss Kmart,” one social media user commented.

Another said: “Can’t find it anywhere. Sold out online and none of the stores have any.”

“Ohhhh I want, in fact I need! Hope Kmart New Zealand have it,” one social media user said.

One added: “Ugh I’ve been looking for a lamp like this but we don’t have Kmart in Canada!”

“Bought one last night can’t wait to set her up,” another social media user commented.

The lamp has been compared to more expensive versions. Picture: TikTok

One social media user painted their lamp black. Picture: TikTok

Another said “Yesss love! As soon as I saw this I thought ‘I’d spray paint that black’. I love the result.”

“Yessss been waiting to see this painted black,” one social media user commented.

Kmart said “statement lighting is so popular” with Australian consumers at the moment which is why it wanted to offer an “alternative” to expensive versions.

“Statement lighting not only transforms a space with light, but is stylish on its own,” Meryn Serong, Kmart’s divisional merchandise manager for home, told news.com.au.

“Curves and soft waves are trending however this lamp has a timeless element in its simplicity which means you will have this for a very long time and will evolve with how you style it.

“This lamp is so versatile as the floor space it requires is so minimal. It can be used in smaller living spaces to an alternative to a bedside lamp.

“We have a talented team of designers who have their finger on the pulse with key trends so we are not surprised this has been so popular.

“The Gigi Lamp is only available while stocks last, but don’t worry because if you miss out during this drop, customers will be able to get their hands on it again in May.”