Influencer’s ‘entitled’ supermarket act enrages onlookers

An influencer’s supermarket act has baffled onlookers, with many saying they had “second hand embarrassment” online.

In the age of TikTok, influencers are known for their rather unique content creation methods, but one recent video has left onlookers really scratching their heads.

The clip, which has gone viral, features influencer Meliss Milan taste-testing a Pandan cake in the fridge section of a Woolworths, while a bemused shopper attempts to grab an item from the shelf she’s blocking.

Ms Milan took to the video sharing platform to share her latest product find with her followers.

“I am obsessed with Pandan,” she declared, holding up the cake for the camera.

“I got this Pandan Swiss cake, so we’re going to give it a go.”

As she unwrapped the packaging, she explained, “I am inside Woolies as we came to get a chocolate mudcake too”.

Ms Milan’s taste test began with her describing the cake as “very coconutty, creamy,” and “so light”.

A woman filmed a TikTok taste-test video in the Woolies fridge section. Picture: TikTok/melissmilan

However, her review was cut short when a man, clearly on a mission to grab his own dessert, interrupted her.

Ms Milan awkwardly smiled at the camera before stepping aside, allowing the shopper to reach for his item.

But then a man interrupted her. Picture: TikTok/codah_h

He wanted to get a product behind where she was filming. Picture: TikTok/codah_h

The onlooker’s perspective

Meanwhile, another shopper, @codah_h, captured the scene from a distance, dubbing it an “influencer in real life”.

His video shows Ms Milan with her phone propped up against the fridge railing, filming herself in selfie mode.

An older man, visibly puzzled, attempts to navigate around her to access the products.

“Of all the places to make a video,” @codah_h remarked, adding in the comments, “I’m appalled at you being in this man’s way when he was just trying to get some dessert”.

People weigh in

The video was immediately flooded with comments, with many expressing their second-hand embarrassment.

“This is so embarrassing! How is she not embarrassed?” one person questioned.

Another added, “Yeah there’s a time and a place … And this isn’t it”.

“She couldn’t wait until she got home?” one person asked, while others labelled the situation as “cooked”, “entitled”, and “cringe”.

A particularly irked commenter noted, “It’s common KNOWLEDGE to maybe not record in a public place where people need to be able to grab things?”

Others empathised with the other shopper, saying, “Get out of that poor man’s way,” and “I dislike when people are in my way while they’re SHOPPING. This would next level irritate me”.

People have called her behaviour ‘entitled’. Picture: TikTok/codah_h

Defence for the influencer

Despite the backlash, the influencer had her defenders.

“To be fair, she didn’t see him … and she moved as soon as he came up to her. You’re acting like she stayed in his way after noticing him. It’s not that deep,” one person argued.

Another chimed in, “All she was doing was recording a video, harmless. What’s embarrassing is all the people jumping on the hate train, not her”.

Finally, one fan eloquently encouraged Ms Milan to “Stay unbothered queen”.